Title	SKIRT
Brand	PROCTER & GAMBLE
Product/Service	LENOR
Category	A06. Editing
Entrant Company	GREY GERMANY Düsseldorf, GERMANY
Advertising Agency	GREY GERMANY Düsseldorf, GERMANY
Production Company	THE DIRECTORS STUDIO London, UNITED KINGDOM
Production Company 2	THE MARMALADE Dusseldorf, GERMANY

Name	Company	Position
Mark Hendy	Grey Germany	Executive Creative Director/Copywriter
Neil Elliot	Grey Germany	Executive Creative Director/Copywriter
Phillip Benner	Grey Germany	Creative Supervisor/Copywriter
Steve Ackroyd	Final Cut	Editor
Nina Koehler	Grey Germany	Agency Producer
Jody Winterbottom	The Directors Studio	Producer
René Blumberg	The Marmelade	Post Production
Anna Koukouli	Grey Germany	Management Supervisor
Arkadius Wenglorz	Grey Germany	Creative Supervisor
Mario Da Ragnio	Hastings	Music Composer
Franziska Fischer	Grey Germany	Account Manager
Melkorka Oskarsdottir	N/A	Voice Artist
Fabian Kirner	Grey Germany	Chief Creative Officer

The Campaign

The film is a witty, loving ode to one of our most beloved everyday items of clothing; the skirt. Spoken words are juxtaposed with a varied montage that splices contemporary footage together with older material, stills and animation spanning the last century of skirt wearing.

Creative Execution

The editor worked closely with the creative team and the archive researcher and pieced together imagery from the history of skirts. The task was to create a rhythm that followed the spoken word of the piece and perfectly hit the beats of the writing to create a new layer of meaning to the words.