CLOSE THE LOOP

TitleCLOSE THE LOOP
BrandH & M HENNES & MAURITZ
Product/ServiceCLOTHING, FOOTWEAR & ACCESSORIES
Category A05. Cinematography
Entrant Company FORSMAN & BODENFORS Gothenburg, SWEDEN
Advertising Agency FORSMAN & BODENFORS Gothenburg, SWEDEN
Advertising Agency 2 H&M Stockholm, SWEDEN
Production Company CALLBOY Stockholm, SWEDEN
Credits
Name Company Position
Anna Qvennerstedt Forsman/Bodenfors Copywriter
Karin Frisell Forsman/Bodenfors Art Director
Leif Sorte Forsman/Bodenfors Account Supervisor
Joachim Levin Forsman/Bodenfors Account Manager
Ellinor Bjarnolf Forsman/Bodenfors Designer
Maja Bredberg Forsman/Bodenfors Pr
Jenny Ring/Joel Borg Forsman/Bodenfors Music Supervisor
Magnus Kennhed Forsman/Bodenfors Film Agency Producer
Helena Wård Forsman/Bodenfors Digital Agency Producer
Erik Zetterberg H/M Inhouse Head Of Creative
Daniel Herrmann H/M Inhouse Head Of Marketing
Pär Zetterberg H/M Inhouse Project Manager
Lars Nilsson H/M Inhouse Producer Film
Erik Hagström H/M Inhouse Operative Project Manager Digital
Maria Giertz H/M Inhouse Project Manager Social Media
Karin Brinck H/M Inhouse Project Manager Sustainability
Annika Sandström H/M Inhouse Head Of Media
Anna Eriksson H/M Inhouse Pr
Max Vitali Callboy Director
Mattias Rudh Callboy D.o.p

The Campaign

This film, narrated by Iggy Pop, is a liberating message that encourages us to break all taboos in fashion, to wear whatever we want and be whoever we want. There are no rules in fashion but one: Recycle your clothes.