| Title | COLOR RICHE |
| Brand | L'ORÉAL |
| Product/Service | COLOR RICHE |
| Category |
A05. Cinematography |
|
Entrant Company
|
QUAD PRODUCTIONS Clichy, FRANCE
|
|
Advertising Agency
|
McCANN PARIS, FRANCE
|
|
Production Company
|
QUAD PRODUCTIONS Clichy, FRANCE
|
Credits
| Maithe Winternheimer |
Mccann Paris |
Creative Director |
| Titem Mouici |
Mccann Paris |
Tv Producer |
| Bruno Aveillan |
Quad Productions |
Director |
| Bruno Aveillan |
Quad Productions |
Director Of Photography |
| Martin Coulais |
Quad Productions |
Producer |
| Claudia Traeger |
Quad Productions |
Line Producer |
| Jean-pierre Grandet |
Quad Productions |
Sfx On Set |
| Nataly Aveillan |
Fix Studio |
Post Producer |
The Campaign
This film was created for the 30th anniversary of the Color Riche range by L'Oréal to celebrate its explosive colors and most iconic muses.
Creative Execution
No 3D was used in the film the team spent four days filming nothing but materials with a Phantom. The concept of the film with the director in mind, who also acted as the DOP, giving him only a moodboard and a list of muses.