| Title | THE COUP |
| Brand | AUDI |
| Product/Service | AUDI SERVICE |
| Category |
A05. Cinematography |
|
Entrant Company
|
THJNK Hamburg, GERMANY
|
|
Advertising Agency
|
THJNK Berlin, GERMANY
|
|
Production Company
|
MARKENFILM Berlin, GERMANY
|
|
Production Company 2
|
UNIT MEDIA London, UNITED KINGDOM
|
Credits
| Armin Jochum |
Thjnk |
Cco |
| Stefan Schulte |
Thjnk |
Chief Executive Officer |
| Siyamak Jung |
Thjnk |
Copywriter/Creative Director |
| Matthias Walter |
Thjnk |
Art Director/Creative Director |
| Hendrik Heine |
Thjnk |
Account Director |
| Nicole Bierwolf |
Thjnk |
Account Manager |
| Inga Oßenbrügge |
Thjnk |
Graphic Designer |
| Mike Wenzel |
Thjnk |
Graphic Designer |
| Anika Zanter |
Thjnk |
Graphic Designer |
| Paul W.S. Anderson |
Markenfilm Berlin GmbH |
Director |
| Vern Nobles Jr |
Markenfilm Berlin GmbH |
DOP Lighting Cameraman |
| Boris Schepker |
Markenfilm Berlin GmbH |
Producer |
| Anna Schmitt-Tegge |
Markenfilm Berlin GmbH |
Producer |
| Bledar Bujupi |
Markenfilm Berlin GmbH |
Editor |
| Felt Music Ltd |
Felt Music Ltd |
Music |
| Nima Gholiagha |
Studio Funk |
Sound Studio |
| Stirling Archibald |
Unit Media Ltd |
Nuke Lead |
| Martin Allan |
Unit Media Ltd |
CG Lead |
| Ross Culligan |
Unit Media Ltd |
VFX Producer |
| Kevin Docherty |
Unit Media Ltd |
VFX Executive Producer |
The Campaign
The S line style special edition includes exclusive equipment features that
give every Audi model an even higher quality and makes it thus more
valuable. And what is valuable, attracts thieves at great desire.
A spot in a spectacular action epic manner that shows – in an engaging
storyline – the desirability of this special equipment and at the same time
highlighting "The Truth in Engeneering".
Creative Execution
The main technical challenge on Audi ‘Coup’ was to integrate CGI
helicopters, cars and set extensions into a live action environment. This
was made even more demanding because the shots were a combination of
real helicopters and CG ones. Having the live action shots gave us the
best reference possible but it also meant there was no compromising.
There were three main VFX stages. The first was to create two photorealistic
helicopters, a Huey and a Chinook. This was achieved using Mudbox.
Maya, Vray, and the final composite in Nuke. The second stage was to
create a takeover from the live action car transporter to a CG one. This
involved remodelling supplied CAD data from Audi. We used Mudbox.
Maya, Vray, and the final composite in Nuke. The final challenge was to
double the size of the aircraft hanger at the end of the commercial. Again,
we used Mudbox. Maya, Vray, and the final composite in Nuke.
The overall approach was to try and shoot as much as we could as live
action and to use VFX to enhance the shots. This worked really well to
achieve the realism we needed.