| Title | WHAT HAPPENS IN BOILER |
| Brand | CARLSBERG BREWERIES |
| Product/Service | ALC. BEVERAGE |
| Category |
A06. Editing |
|
Entrant Company
|
DUVAL GUILLAUME Antwerp, BELGIUM
|
|
Advertising Agency
|
DUVAL GUILLAUME Antwerp, BELGIUM
|
|
Production Company
|
HELO Los Angeles, USA
|
Credits
| Veronique Sels |
Duval Guillaume |
Executive Creative Director |
| Koenraad Lefever |
Duval Guillaume |
Executive Creative Director |
| Dries de Wilde |
Duval Guillaume |
Executive Creative Director |
| Arnaud Bailly |
Duval Guillaume |
Art Director |
| Karel De Mulder |
Duval Guillaume |
Copywriter |
| Elke Janssens |
Duval Guillaume |
Account Director |
| Louis Gheysens |
Duval Guillaume |
Account Manager |
| Alewijn Dekker |
Duval Guillaume |
Managing Director |
| Marc Van Buggenhout/Tuyen Pham |
ASP |
Tv producer |
| Eric Kissack |
Helo |
Director |
The Campaign
BoilerMaker is a beer brewed with bourbon malt.
It’s inspired by the legendary 20’s, an era of secret parties where anything could happen.
The launch film talks about the legend on how Tuborg got inspired to create this mixed beer.
But like any urban legends, there are many versions.
The result is a film where 4 different narrative voice over disagrees
about what really happened that night BoilerMaker was born.