FREE SPIRITS 3

TitleFREE SPIRITS 3
BrandPRIMUS
Product/ServiceBEER - BREWERY
Category A05. Cinematography
Entrant Company BOONDOGGLE Leuven, BELGIUM
Advertising Agency BOONDOGGLE Leuven, BELGIUM
Media Agency MEC BELGIUM Brussels, BELGIUM
Production Company HOTEL HUNGARIA Leuven, BELGIUM
Credits
Name Company Position
Jonas Moors Boondoggle Account Director
Sofie Jossart Boondoggle Account Manager
Katrijn Busschaert Boondoggle Account Executive
Niels Schreyers Boondoggle Creative Director
Yannick De Haes Boondoggle Creative
Sven Verfaille Boondoggle Designer
Sander Janssen Boondoggle Strategic Planner
Maarten Van Herck Hotel Hungaria Strategic Planner
Doris De Smet Boondoggle Production Coordinator
Wim Bonte Hotel Hungaria Video Production Director

The Campaign

‘Free Spirits’, a free glimpse into a quirky universe Free Spirits is a series of three web documentaries that brings to life three completely different worlds of three totally different men. As a quirky and independent Belgian lager, Primus wants to prove that men can truly be successful if they follow their own path. The cinematographic approach emphasizes the individuality of each man and immerses the viewer in a completely unique, authentic world. Free Spirits shows the passion of an enthusiastic board shaper, an urbex photographer and an authentic cutler. Through these documentaries the brand slogan "Primus. Headstrong by nature." comes to life in the most credible way.