Title | FREE SPIRITS 3 |
Brand | PRIMUS |
Product/Service | BEER - BREWERY |
Category |
A05. Cinematography |
Entrant Company
|
BOONDOGGLE Leuven, BELGIUM
|
Advertising Agency
|
BOONDOGGLE Leuven, BELGIUM
|
Media Agency
|
MEC BELGIUM Brussels, BELGIUM
|
Production Company
|
HOTEL HUNGARIA Leuven, BELGIUM
|
Credits
Jonas Moors |
Boondoggle |
Account Director |
Sofie Jossart |
Boondoggle |
Account Manager |
Katrijn Busschaert |
Boondoggle |
Account Executive |
Niels Schreyers |
Boondoggle |
Creative Director |
Yannick De Haes |
Boondoggle |
Creative |
Sven Verfaille |
Boondoggle |
Designer |
Sander Janssen |
Boondoggle |
Strategic Planner |
Maarten Van Herck |
Hotel Hungaria |
Strategic Planner |
Doris De Smet |
Boondoggle |
Production Coordinator |
Wim Bonte |
Hotel Hungaria |
Video Production Director |
The Campaign
‘Free Spirits’, a free glimpse into a quirky universe
Free Spirits is a series of three web documentaries that brings to life three completely different worlds of three totally different men. As a quirky and independent Belgian lager, Primus wants to prove that men can truly be successful if they follow their own path.
The cinematographic approach emphasizes the individuality of each man and immerses the viewer in a completely unique, authentic world. Free Spirits shows the passion of an enthusiastic board shaper, an urbex photographer and an authentic cutler.
Through these documentaries the brand slogan "Primus. Headstrong by nature." comes to life in the most credible way.