EMBRACING THE FUTURE

TitleEMBRACING THE FUTURE
BrandBANK JULIUS BAER & CO.
Product/ServiceFINANCIAL SERVICE
Category A01. Direction
Entrant Company BANK JULIUS BAER & CO Cologne, GERMANY
Advertising Agency ZUM GOLDENEN HIRSCHEN Cologne, GERMANY
Media Agency MEDIAMIX SA Belmont, SWITZERLAND
Production Company TOOL Santa Monica, USA
Credits
Name Company Position
Nicole Chandrashekara Bank Julius Baer/Co. Ltd. Head Central Marketing
Olivier Berger Bank Julius Baer/Co. Ltd. Head Advertising
Olivia Cham Bank Julius Baer/Co. Ltd. Communications Manager Advertising
Marc Forster Tool Director
Philipp Keller Zum Goldenen Hirschen Köln Gmbh Managing Director
Jost Köllner Zum Goldenen Hirschen Köln Gmbh Managing Director
Christian Grünwald Zum Goldenen Hirschen Köln Gmbh Creative Director
Daniel Wilhelms Zum Goldenen Hirschen Köln Gmbh Creative Director
Katja Latzlau Von Lennep Zum Goldenen Hirschen Köln Gmbh Creative Director
Maren Dembeck Zum Goldenen Hirschen Köln Gmbh Senior Campaigning Manager
Kristin Schild Zum Goldenen Hirschen Köln Gmbh Project Manager
Oliver Fuselier Tool Managing Director/Live Action Executive Producer
Lori Stonebraker Tool Executive Producer
Lindsay Skutch Tool Line Producer
Sheri Patterson Tool Post Producer
Suzy Ramirez Final Cut Senior Producer
Adam Rudd Final Cut Editor

The Campaign

The commercial ‘Embracing the Future’ portrays Julius Baer as a visionary leader in the field of banking – the pioneer by your side as you explore new frontiers. We follow the progress of one man: born in water and conquering the skies as a young man before eventually exploring space and setting foot on Mars. It is a metaphorical journey through life, its financial and creative challenges, and endless possibilities.