ANGRY BIRDS 2 LAUNCH FILM
| Title | ANGRY BIRDS 2 LAUNCH FILM |
| Brand | ROVIO |
| Product/Service | ANGRY BIRDS |
| Category |
A10. Animation |
|
Entrant Company
|
THE MILL London, UNITED KINGDOM
|
|
Advertising Agency
|
WIEDEN+KENNEDY London, UNITED KINGDOM
|
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Production Company
|
RIFF RAFF London, UNITED KINGDOM
|
|
Production Company 2
|
THE MILL London, UNITED KINGDOM
|
Credits
| Lou Hake |
Wieden/Kennedy |
|
| Paddy Treacy/Mark Shanley |
Wieden/Kennedy |
|
| Laura Mcgauran |
Wieden/Kennedy |
|
| Francois Rousellet |
Riff Raff |
|
| Matthew Fone |
Riff Raff |
|
| Jane Tredget |
Riff Raff |
|
| Martin Ruhe |
Riff Raff |
|
| Dominic Leung |
Trim |
|
| Magda Plugowska |
Trim |
|
| Gemma Humphries |
The Mill |
|
| George Reid |
The Mill |
|
| Andrew 'barnsley' Wood |
The Mill |
|
| Adam Droy |
The Mill |
|
| Ed Poulson/Gianluca Di Marco/Grant Connor/Matthew (wispy) Clarke |
The Mill |
|
| Adam Dewhirst/Andreas Graichen/Margaux Huneau/Peter Agg/Mike Chapman/Emanuel Str |
The Mill |
|
| German Casado/Carlos Nieto |
The Mill |
|
| Kwok Lam |
The Mill |
|
The Campaign
Set on Piggy Island, this film for Angry Birds transports viewers to a luxurious and delightfully surreal paradise; where happy pigs frolic in the sunshine and swim in crystal clear waters. But Piggy Island is soon revealed to be the setting of an attack by a furious squad of Angry Birds, who have been plotting to take their revenge on their archenemy, the sneaky, flightless egg-thieving creatures who share the island with them. The film imagines a real-world adaptation of the game’s narrative, weaving fantastic imagery into the familiar world of Angry Birds.
Creative Execution
The animation team, aided in bringing the action of this spot to life by creating a host of CGI pigs, palm trees, clouds, oceans and explosions.
Each pig was hand animated and crafted with meticulous precision, staying true to the anatomy of these marvellous Bahamas inhabitants. The team paid extraordinary attention to detail, adding micro details in the skin such as wrinkles, pores and hair grooming.
The animators created four variations of pig from brown and spotty, to a more traditional pink pig.
They were all rigged in Maya to have a realistic range of movement; they could breathe, sniff and even flap their ears - everything a pig has to be able to do. The team also ensured their ears had the right dynamics to add secondary movement when running.
Their aim was to keep the animation realistic, but at the same time add in the energy and fun from the Angry Birds game into the movements of the pigs.