Title	AVX – THE ORACLE
Brand	SENNHEISER ELECTRONIC
Product/Service	SENNHEISER AVX
Category	A01. Direction
Entrant Company	PHILIPP UND KEUNTJE Hamburg, GERMANY
Advertising Agency	PHILIPP UND KEUNTJE Hamburg, GERMANY
Production Company	MYPONY Hamburg, GERMANY

Name	Company	Position
Mike John Otto	Philipp Und Keuntje Gmbh	Executive Creative Director
Simon Jasper Philipp	Philipp Und Keuntje Gmbh	Creative Director
Jan Sievert-krause		Creative Director
Walter Schütz		Creative Director
Simon Jasper Philipp	Philipp Und Keuntje Gmbh	Art Director
Nicolas Winkelmann	Philipp Und Keuntje Gmbh	Art Director
Jan Sievert-krause		Copywriter
Till Felber		Copywriter
Tobias Schröder	Philipp Und Keuntje Gmbh	Copywriter
Stefan Schaub	Philipp Und Keuntje Gmbh	Account Supervisor
Stefan Erckens		Account Manager
Axel Leyck	Philipp Und Keuntje Gmbh	Agency Producer
Uli Brodbeck	Mypony	Producer
Tore Frandsen	Mypony	Director
Kasper Wind Nielsen	Mypony	Cinematographer
Andre Gelhaar	Mypony	Editor
Toni Martin Dobrzanski		Composer
Bogdan Morosanu		Sound Editor
	Mobo Sound Kopenhagen	Sound Design Arrangement
	Budapest Art Orchestra	Music

The Campaign

Sennheiser is known as a producer for professional audio equipment. For the first time the brand launches a wireless microphone system particularly for film makers – the AVX. Its benefit: videographers can rely on a fast and easy way of capturing perfect video sound – and can finally fully focus on filming. For the visually very ambitious target group we tell a bizarre story in cinematic pictures: A videographer visits an outlying village far from civilization. His job: recording the prophecy of an Oracle that only awakes every 10 years. Due to the wireless AVX the videographer stays very relaxed – in contrast to other participants.