THERE IS NO BIGGER PRIZE THAN SHARING
| Title | THERE IS NO BIGGER PRIZE THAN SHARING |
| Brand | LOTERIAS Y APUESTAS DEL ESTADO |
| Product/Service | CHRISTMAS LOTTERY |
| Category |
A03. Casting |
|
Entrant Company
|
LEO BURNETT MADRID, SPAIN
|
|
Advertising Agency
|
LEO BURNETT MADRID, SPAIN
|
|
Production Company
|
RCR FILMS Madrid, SPAIN
|
Credits
| Juan Garcia-escudero |
Leo Burnett |
General Creative Director |
| Jesús Lada |
Leo Burnett |
Executive Creative Director |
| Iñaki Marti |
Leo Burnett |
Digital Creative Director |
| Nacho Soria |
Leo Burnett |
Creative Director |
| Arturo Benlloch |
Leo Burnett |
Creative Director |
| Zarik Ahuir |
Leo Burnett |
Art Director |
The Campaign
In the ad we tell the simple human story of Manuel, a man out of his luck that used to buy a ticket every single year at his local bar but didn’t buy the winning ticket this time. He goes to congratulate his friends and finds out that his friend Antonio has saved him a winning ticket
Creative Execution
The director in charge of this production was a young Spanish Goya award winner better known for his film career.
This was essential for the casting process as he attracted talent that don’t usually attend advertising castings.
The techniques used by him during the process involved 2 extra days of rehearsals as well a very strict code with the cast which helped the authenticity of the performances.