MADE IN FRANCE

Gold Eurobest Campaign
TitleMADE IN FRANCE
BrandEDF
1 of 2 Campaign
Product/ServiceEDF CONSUMER SERVICES
Category A03. Casting
Entrant Company HAVAS WORLDWIDE PARIS, FRANCE
Advertising Agency HAVAS WORLDWIDE PARIS, FRANCE
Production Company 4 MECS EN BASKETS PARIS, FRANCE
Credits
Name Company Position
Christophe Coffre Havas Paris Chief Creative Officer
Guillaume Blanc Havas Paris Copywriter
Florian Roussel Havas Paris Art Director
Virginie Meldener Havas Paris Agency Tv Producer
Eric Judor 4 Mecs En Basket Director
Luc Bourdarias 4 Mecs En Basket Producer
François Brun Quad Producer
Anne-Laure Coumel-Rodrigues Havas Paris Agency producer
Fabienne Meric-Rouger Havas Paris Agency producer
QUAD PARIS Production Company, City

The Campaign

Eric and Flex have an idea for a film, a super-project with a super-heroe made in France who has electrical super-powers. They decide to pitch the project to an American producer, when suddenly, they have to speak English...

Creative Execution

We casted all the Platane characters. With Eric Judor, a famous comedic figure in France who is also the writer and director of Platane (a kind of French “Curb Your Enthusiasm”), we extended Platane with 14 new episodes.