Title	IMPOSSIBLE
Brand	BNP PARIBAS FORTIS
Product/Service	BANKING
Category	A12. Achievement in Production
Entrant Company	PUBLICIS BRUSSELS, BELGIUM
Advertising Agency	PUBLICIS BRUSSELS, BELGIUM
Production Company	CZAR Brussels, BELGIUM

Name	Company	Position
Tom Berth	Publicis Brussels	Creative Director
Geert De Rocker	Publicis Brussels
Eva De Jonckheere	Publicis Brussels	Art Director
Catheline Leroy	Publicis Brussels	Copywriter
Jonas De Wit/Maria-laura Laubenthal/Jeannette Westerhout	Publicis Brussels	Account Team
Marc Van Buggenhout/Tuyen Pham	Asp Film Productions	Tv Producers
/	Czar	Film Production Company
Koen Mortier	Czar	Director
Eurydice Gysel	Czar	Executive Producer
Maarten De Sutter	Czar	Producer
Nicolas Karakatsanis	Czar	Dop
Nico Leunen	Czar	Editor
/	Nozon	Post-production Company
/	Senstudio	Sound Studio
Annemie Goegebuer	Publicis Brussels	Strategic Director
An Pierlé	/	Music Artist
Charlotte Blondeau/Catherine Closset/Emilie Jacqueroux	Bnp Paribas Fortis	Client Supervisors

The Campaign

A young mother rushes out of her office, she needs to get to the bank in time but life throws her a few curve balls on the way there. By sheer willpower and crazy stunting she manages to pick up her son at kindergarten and get to the bank in time. Balancing all the things we need to do in life can be pretty challenging. Balancing all the things we need to do in life can be a challenge, as the mother in this spot proves. Luckily BNP Paribas Fortis will now take appointments until 7pm meaning life won't always be such a panic.

Creative Execution

This production was a real challenge, especially making this film full of stunts within the budget of 275K euros. For the elevator scene, we made a moving elevator construction in a building. Most heavy to do was the stunt for which our actress had to go down 60 meters from a building to land on a driving bus. Also we worked with a stuntwoman who had never acted before. This also was a challenge to fulfil but she did great.