Title | 37 DAYS |
Brand | ATLANTIC GROUP |
Product/Service | CONNECTED HEATERS |
Category |
A01. Direction |
Entrant Company
|
LEO BURNETT FRANCE Paris, FRANCE
|
Advertising Agency
|
LEO BURNETT FRANCE Paris, FRANCE
|
Production Company
|
LA CAVALERIE Montreal, CANADA
|
Production Company 2
|
QUAD PRODUCTIONS Clichy, FRANCE
|
Credits
Xavier Beauregard |
Leo Burnett France |
Executive Creative Director |
Jerome Gonfond |
Leo Burnett France |
Art Director |
Hadi Hassan-helou |
Leo Burnett France |
Copywriter |
Olivier Staub |
La Cavalerie |
Director/Dop |
Michel David |
La Cavalerie |
Executive Producer |
Francois Brun |
Quad |
Executive Producer |
Vlad Doclin |
La Cavalerie |
Producer |
Delphine Bellonnet |
Quad |
Producer |
Gary Pachany |
La Cavalerie |
1st Ac |
Jean-francois Campeau |
La Cavalerie |
Set Designer |
Julien David |
La Cavalerie |
B Camera |
Antoine Grujard |
Prodigious |
Tv Producer |
Christophe Corsand |
Leo Burnett France |
Conception |
Jerome Gonfond |
Leo Burnett France |
Conception |
Hadi Hassan-helou |
Leo Burnett France |
Conception |
Thomas Czarnecki |
Leo Burnett France |
Conception |
Regis Perrone |
Leo Burnett France |
Account Director |
The Campaign
The cube was brought to British Columbia, at 2400 meters above sea level in temperatures as low as -30 ° Celsius.
In 37 days, thanks to continuous and accurate temperature monitoring, this ephemeral installation managed to give birth to many flowers in an environment hostile to any kind of plant life.
Creative Execution
To show how important heat is for life, we set up an experiment to give birth to life in a hostile environment.
We built a cube divided into two sections heated by two electric heaters. In each section: hibernating life forms, and blocks of ice positioned in order to irrigate the growing vegetation as they melt.