Title	GOOGLE YEAR IN SEARCH
Brand	GOOGLE
Product/Service	ONLINE FILM
Category	A01. Direction
Entrant Company	R/GA LONDON, UNITED KINGDOM
Advertising Agency	R/GA LONDON, UNITED KINGDOM

Name	Company	Position
Rodrigo Sobral	R/Ga London	Vp/Executive Creative Director
Remi Abayomi	R/Ga London	Group Account Director
Ricardo Amorim	R/Ga London	Creative Director
Paris Lawrence	R/Ga London	Associate Creative Director/Design
Emma Lightfoot	R/Ga London	Associate Creative Director/Copy
Lachlan Williams	R/Ga London	Senior Planner
Phil Hawksworth	R/Ga London	Technology Director
Jai Tedeschi	R/Ga London	Group Director/Production
Andy Shora/Dom Geargeoura	R/Ga London	Senior Open Standards Developer
Luke Wicker	R/Ga London	Copywriter
Wilf Eddings	R/Ga London	Designer
Clara Tudela/Muriel Bougherdani/Craig Jones	R/Ga London	Senior Visual Designer
Souad Setti/Ali Proctor-walsh/Nicola Spence	R/Ga London	Senior Producer
Paul Kennerly	R/Ga London	Creative Director/Film
Pete Brown	R/Ga London	Senior Copyrighter/Film
Alex Wills	R/Ga London	Executive Director/Content
Abdou Cisse/Akwasi Poku	R/Ga London	Junior Creatives

The Campaign

Google Year in Search is a breakthrough film telling the story of 2014 through the trillions of searches made around the world. More than a wrap up of the year, ‘Year In Search’ was a totally data driven narrative, exploring our burning questions and heartfelt reactions to big events and the minutiae of our everyday lives, giving to give one of the most genuine perspectives of our world today. We crunched millions of lines of data to uncover the human insights hidden within Google search and turned big data into an even bigger story. It turns out that the things that we search out for say a lot about us… We searched for science more than fiction, hope more than fear and we asked ‘how’ more than ‘why.’ From the purest questions, like ‘what is love?’, to our reactions to global tragedies, like Flight MH370, this film was a revealing look at humanity and a snapshot of the times we’re living in.

Creative Execution

Google Year in Search is a breakthrough film telling the story of 2014 through the trillions of searches made around the world. More than a wrap up of the year, ‘Year In Search’ was a totally data driven narrative, exploring our burning questions and heartfelt reactions to big events, giving one of the most genuine perspectives of our world today. We crunched millions of lines of data to uncover the human insights hidden within Google search and turned big data into an even bigger story. At the end of every year, brands and media create hundreds of reviews, all telling the same story. Traditionally, these reviews are just a recap of the events that punctuated the year. We set out to do more than just remind people of the things that happened, we wanted to offer fresh insight and a new way of looking at the world. People have a particular relationship with search – they turn to it for anything and everything, and without self-editing. It’s a measure of natural curiosity and in some senses, the world’s biggest unofficial survey. This gave us the opportunity to tell a story that no one had ever seen before.