| Title | IMPOSSIBLE |
| Brand | BNP PARIBAS FORTIS |
| Product/Service | BANKING |
| Category |
A01. Direction |
|
Entrant Company
|
CZAR Brussels, BELGIUM
|
|
Advertising Agency
|
PUBLICIS BRUSSELS, BELGIUM
|
|
Production Company
|
CZAR Brussels, BELGIUM
|
Credits
| Koen Mortier |
Czar |
Director |
| Nicolas Karakatsanis |
|
Dop Lighting Cameraman |
| Tom Berth |
Publicis |
Creative Director |
| Geert De Rocker |
Publicis |
Creative Director |
| Eva De Jonckheere |
Publicis |
Creative |
| Catheline Leroy |
Publicis |
Creative |
| Koen Mortier |
Publicis |
Creative |
| Marc Van Buggenhout |
|
Agency Producer |
| Eurydice Gysel |
Czar |
Executive Producer |
| Maarten De Sutter |
Czar |
Producer |
| Geert Paredis |
|
Art Director |
| Nico Leunen |
|
Editor |
| Ann Vandenbussche |
Nozon |
Online |
| An Pierlé |
|
Music |
| Senjan Jansen |
Senstudio |
Sound Design Arrangement |
The Campaign
A young mother rushes out of her office, she needs to get to the bank in time but life throws her a few curve balls on the way there. By sheer willpower and crazy stunting she manages to pick up her son at kindergarten and get to the bank in time. Balancing all the things we need to do in life can be pretty challenging.
Creative Execution
The director made an impressive interpretation of the script written by the agency. The basic idea was a woman having trouble going from her work to the bank in time. By adding the stunts the director made the film more impressive and made it for the viewer better to understand that for all women it's really difficult to combine the job with picking up children in time and make appointments next to that. For a lot of women this film was very "real", a part of their daily life.
With a modest budget the director made smart production solutions and chose to work with a stuntwoman instead of an actress. It's because of the approach by the director that this film became what it is.