TRAFFIC JAMS FOR WORLD HERITAGE

TitleTRAFFIC JAMS FOR WORLD HERITAGE
BrandNMBS
Product/ServiceRAILWAY SERVICES
Category A01. Direction
Entrant Company CZAR Brussels, BELGIUM
Advertising Agency AIR PARTNER OF McCANN Brussels, BELGIUM
Production Company CZAR Brussels, BELGIUM
Credits
Name Company Position
Koen Mortier Czar Director
Jo Vermaercke Dop Lighting Cameraman
Dieter De Ridder Air On Air Creative Director
Joeri Van Den Broeck Air On Air Creative Director
Ramin Afshar Air On Air Creative
Audrey Semal Air On Air Account Manager
Karen De Bruyn Air On Air Account Manager
Aurélie Thollebeek Air On Air Account Manager
Bérengère Lurquin Air On Air Agency Producer
Anne Gruszow Air On Air Agency Producer
Eurydice Gysel Czar Executive Producer
Maarten De Sutter Czar Producer
Manu Van Hove Het Digitaal Geweld Editor
Joost Van Kerckhove Grading
Ann Vandenbussche Nozon Online
Senjan Jansen Senstudio Sound Design Arrangement
Bieke De Keersmaecker Czar Post Production

The Campaign

Not only Belgium is known for its beers and chocolates, we also have notorious traffic jams! Belgian Railway Company wants to create awareness by nominating the Belgian traffic jams for world heritage. Great sceneries of Belgian’s real World Heritage and the beautiful irony of the British speaker are the stars of this film.

Creative Execution

This film was challenging as the budget was really small, like 70K. So the director decided to work with a steadycammer DOP and go from one location to another with a small crew during several days. Even with the small budget he made it a film in style.