REINCARNATION

TitleREINCARNATION
BrandOPEL
Product/ServiceAUTOMOBILE
Category A01. Direction
Entrant Company CZAR Brussels, BELGIUM
Advertising Agency LDV UNITED Antwerp, BELGIUM
Production Company CZAR Brussels, BELGIUM
Credits
Name Company Position
Kenneth Mercken Czar Director
Grimm Vandekerckhove Czar Dop Lighting Cameraman
Bart Gielen Ldv United Creative Director
Dennis Vandewalle Ldv United Creative
Dries De Bruyn Ldv United Creative
Tim Janssens Ldv United Account Manager
Eurydice Gysel Czar Executive Producer
Maarten De Sutter Czar Producer
Jef Peremans Production Designer
Kristof Vandenberghe Editor
Moxy Moxy Post Production
Senjan Jansen Senstudio Sound Design Arrangement

The Campaign

Follow Tiffany, a car very much adored by her owners, during the proces of recycling. From the car graveyard through metallurgy and the factory where a new car is established. Witness the love of a man for his car and how he falls in love for the second time with the reincarnation of his old Opel Kadett. This film is made with real people, no actors.

Creative Execution

To make this film our director chose to work with real people. We casted real Opel fans and followed them through the process where there old car get a bit a new life in their new car.