| Title | PARTY ANIMALS |
| Brand | CARLSBERG DEUTSCHLAND |
| Product/Service | ASTRA |
| Category |
A04. Production design/Art direction |
|
Entrant Company
|
PHILIPP UND KEUNTJE Hamburg, GERMANY
|
|
Advertising Agency
|
PHILIPP UND KEUNTJE Hamburg, GERMANY
|
|
Production Company
|
MR BOB FILMS Berlin, GERMANY
|
Credits
| Robert Müller |
Philipp Und Keuntje Gmbh |
Executive Creative Director |
| Justin Joshua |
Philipp Und Keuntje Gmbh |
Creative Director |
| Daniel Ernsting |
|
Creative Director |
| Nike Greulich |
Philipp Und Keuntje Gmbh |
Copywriter |
| Arne Sehm |
Philipp Und Keuntje Gmbh |
Copywriter |
| Andreas Müller-horn |
Philipp Und Keuntje Gmbh |
Account Supervisor |
| Julia Cornils |
Philipp Und Keuntje Gmbh |
Project Manager |
| Michael Mehring |
Philipp Und Keuntje Gmbh |
Project Manager |
| Diana Scarfó |
Philipp Und Keuntje Gmbh |
Agency Producer |
| Benjamin Föhr |
Mr. Bob Films |
Executive Producer |
| Max Penk |
Mr. Bob Films |
Executive Producer |
| Daniel Krebs |
Mr. Bob Films |
Production Manager |
| Djawid Hakimyar |
|
Director |
| Simon Drescher |
|
Director Of Photography |
| Jan Bihl |
|
Editor |
|
Moonbootica (title „shine“)/Sony/Atv Music Publishing (germany) Gmbh And Sony Music Entertainment Germany Gmbh |
Music |
|
German Wahnsinn |
Sound Design Arrangement |
|
Filmtierhof Elsässer |
Animals |
The Campaign
Do you want to experience once again what it feels like to really let it all loose? Then Astra Rakete is just right for you! This unique Astra citrus-vodka mix is for “party animals” only.
And the Astra Rakete viral film shows just that: real party animals. Cats, dogs, a goose, a goat and even a tortoise celebrating the party of their lives. But that's not all. Because it is also part of a true night on the town, you will meet up with the typical Reeperbahn red-light district clientele too – party beasts, dancing mice and even the lonesome wolf. Typical Reeperbahn and typical Astra. Cheers!
Creative Execution
When we developed ideas for the realization of this project, the main challenge was: How can we put a dozen animals of different species together in a narrow smokey bar. Of course there was no straight forward solution, so we decided on 1) building the hole bar in a studio, to be more flexible with the interior and smell ;-) and 2) using green screen elements to avoid having more than two animals at the same time in the same room. The bar also was build smaller, well just animal size.
Another challenge: When filming with animals it was in our interest, that their well-being is a high priority namely a moral issue and a shooting schedule issue. That's why we casted each role with several animals to be free to pick only the animals that were in a good mood on the day of shooting and had pleasure to stand in the set. The animals were forced to no action and were allowed to leave the set at any time. There were several retreats for animals and separate rooms for the animals to be separated.