| Title | PEANUTS REBELLION |
| Brand | MARS |
| Product/Service | SNICKERS® |
| Category |
A01. Direction |
|
Entrant Company
|
BBDO RUSSIA GROUP Moscow, RUSSIA
|
|
Advertising Agency
|
BBDO RUSSIA GROUP Moscow, RUSSIA
|
|
Production Company
|
BAZELEVS Moscow, RUSSIA
|
Credits
| Natalia Tsyganova |
Bbdo Russia Group |
Managing Director |
| Alexey Fedorov |
Bbdo Russia Group |
Creative Director |
| Roman Lych |
Bbdo Russia Group |
Art Director |
| Dmitry Nikolaev |
Bbdo Russia Group |
Copywriter |
| Anastasiya Chulukova |
Bbdo Russia Group |
Strategic Planning Director |
| Ekaterina Aksenova |
Bbdo Russia Group |
Senior Planner |
| Irina Noruzi |
Bbdo Russia Group |
Senior Producer |
| Igor Medvedev |
Bbdo Russia Group |
Music Producer |
| Christina Krushinskaya |
Bbdo Russia Group |
Account Director |
| Katrin Auashria |
Bbdo Russia Group |
Senior Account Manager |
| Jonathan Barber |
Bazelevs |
Director |
| Peter Antokhin |
Bazelevs |
1st Ad |
| Svetlana Lyashkevich |
Bazelevs |
Producer |
| Anna Shimanogova |
Bazelevs |
Producer Assistant |
| Yana Sverdlova |
Bazelevs |
Post Production Producer |
The Campaign
New TVC within the “You’re not You When You’re Hungry” campaign was produced to support launch of SNICKERS limited edition bar, “Peanuts Rebellion”. This time main heroes are oarsmen from Ancient Rome who are getting ready for the rebellion. However, the plan can go down the drain: their leader is hungry and transforms into the capricious Patrician who doesn’t want to think about anything except food. Only SNICKERS can sort him out. Suppress the hunger!