Title	A NEW BEGINNING
Brand	VOLVO CAR CORPORATION
Product/Service	VOLVO XC90
Category	A08. Use of Licensed or Adapted Music
Entrant Company	FORSMAN & BODENFORS Gothenburg, SWEDEN
Advertising Agency	FORSMAN & BODENFORS Gothenburg, SWEDEN
Media Agency	MINDSHARE Gothenburg, SWEDEN
Production Company	NEW LAND Stockholm, SWEDEN

Name	Company	Position
Andreas Malm/Staffan Lamm	Forsman/Bodenfors	Art Director
Fredrik Jansson	Forsman/Bodenfors	Copywriter
Hans Andersson/Anders Bothén/Erik Sollenberg	Forsman/Bodenfors	Account Director
Martin Joelsson/Nicolas Peyrau	Forsman/Bodenfors	Designer
Martin Johansson/Helen Johansson	Forsman/Bodenfors	Account Executive
Jens Odelbring	Forsman/Bodenfors	Agency Producer
Malin Careborg	Forsman/Bodenfors	Web Producer
My Troedsson	Forsman/Bodenfors	Planner
Gustav Johansson	New Land	Director
Niklas Johansson	New Land	Director Of Photography
Joakim Pietras	New Land	Editor
Erik Torell	New Land	Executive Producer
Sophie Tamm Christensen	New Land	Producer
Avicii		Music Artist
Feel Good		Title Of Song
Anthony Newley/Leslie Bricusse		Songwriter
Hal Mooney		Music Producer
Charlotte Henriksson	Matter	Pr/Social Media/Content Integration
Peter Andersson	Papr	Pr/Social Media/Content Integration
Digitas Lbi/Animal	Digitas Lbi/Animal	Pr/Social Media/Content Integration
Peter Andersson (PAPR), Charlotte Henriksson (Matter), Digitas Lbi, Animal		PR, Social Media & Content Integration
BeOn/AOL		Media partner

The Campaign

Sometimes you have to go back to where it all began to go further than you have ever been before. To take a step back, get back to your roots, recharge your batteries, start fresh. This is a new beginning.