| Title | MUSIC |
| Brand | KLM ROYAL DUTCH AIRLINES |
| Product/Service | MUSIC |
| Category |
A01. Direction |
|
Entrant Company
|
DDB & TRIBAL WORLDWIDE AMSTERDAM, THE NETHERLANDS
|
|
Advertising Agency
|
DDB & TRIBAL WORLDWIDE AMSTERDAM, THE NETHERLANDS
|
|
Production Company
|
MEDIAMONKS Hilversum, THE NETHERLANDS
|
Credits
| Pol Hoenderboom |
Ddb/Tribal Worldwide/Amsterdam |
Creative Director/Concept |
| Bart Mol |
Ddb/Tribal Worldwide/Amsterdam |
Creative Director/Concept |
| Esther Te Pas |
Ddb/Tribal Worldwide/Amsterdam |
Client Service Director |
| Jesse Mons |
Ddb/Tribal Worldwide/Amsterdam |
Executive Producer |
| Ralf Hesen |
Ddb/Tribal Worldwide/Amsterdam |
Strategy Director |
| Danielle Boskemper |
Ddb/Tribal Worldwide/Amsterdam |
Account Director |
| Rogier Schalken |
Mediamonks |
Director |
| Robbie Van Brussel |
Mediamonks |
D.o.p. |
| Floris Van Der Lee |
Mediamonks |
1st Ac/Focus Puller |
| Okke Voerman |
Mediamonks |
Head Of Vfx |
| Lodewijk Pöttker |
MassiveMusic |
Sound Producer |
| Karen Whitehouse |
Mediamonks |
Producer |
| Frank Houben |
Klm Royal Dutch Airlines |
Director Communications And Corporate Identity |
| Natascha Van Roode |
Klm Royal Dutch Airlines |
Head Of Marketing Communications |
| Astrid Van Der Holst |
Klm Royal Dutch Airlines |
Marketing Communications Manager |
| Richard Dunschoten |
Mediamonks |
compositor |
| Noor van Geloven |
Mediamonks |
Executive film producer |
| Frank van Rooijen |
Mediamonks |
Editor |
| Sander van Wijk |
Mediamonks |
Grader |
The Campaign
New York, Rio de Janeiro, London, Hong Kong… We see shots from big cities around the world. Shots from the sky and shots from the streets with people looking up in awe. Something is happening in the sky. Suspense. We see shadows. What is happening? What is that? Iron tubes? A jack plug? Wait a minute, aren’t those guitar strings across Tower Bridge? When we zoom out we see that all the music string are coming from Amsterdam – KLM’s hometown – and resemble KLM Royal Dutch Airlines’ flight plan.
Then the payoff tells us: We take you where the music takes you. KLM.