| Title | POPOV, THE CLOWN |
| Brand | McDONALD´S GERMANY |
| Product/Service | McDONALD´S |
| Category |
A01. Direction |
|
Entrant Company
|
THJNK Hamburg, GERMANY
|
|
Advertising Agency
|
THJNK Hamburg, GERMANY
|
|
Advertising Agency 2
|
LEO BURNETT FRANKFURT, GERMANY
|
|
Production Company
|
TEMPOMEDIA Frankfurt, GERMANY
|
Credits
| Armin Jochum |
Thjnk |
CCO |
| Andreas Pauli |
Leo Burnett Frankfurt |
CCO |
| Florian Weber |
Thjnk |
Creative Supervision |
| Georg Baur |
Thjnk |
Creative Supervision/Creative Director |
| Torbe Otten |
Thjnk |
Creative Supervision/Creative Director |
| Niko Auf dem Berge |
|
Art Director |
| Karl Wolfgang Epple |
Thjnk |
Copywriter |
| Axel Käser |
Leo´s thjnk tank |
Account Director |
| Andrea Bison |
Thjnk |
Account Director |
| Claire von Quast |
Thjnk |
Account Director |
| Thomas Nabbefeld |
Thjnk |
Agency Producer |
| Marcus Wetschewald |
Thjnk |
Agency Producer |
| Antonio Palladino |
Antonio Palladino |
DOP Lighting Cameraman |
| Supreme Music Gmbh |
Supreme Music Gmbh |
Music |
| nhb video GmbH |
nhb video GmbH |
Post Production |
| Alex Feil |
Freelancer |
Director |
| Sabine Panek |
Freelancer |
Editor |
| Justin Mundhenke |
tempomedia filmproduktion gmbh |
Producer |
| Vera Portz |
tempomedia filmproduktion gmbh |
Producer |
| Suzanne Levesque |
Suzanne Levesque |
Illustration |
The Campaign
"McDonald’s is turning 60. And we’re celebrating with a very
special commercial.
"In the commercial, an unforgettable well-wisher does the honors.
Oleg Popov, probably the world’s most famous clown, congratulates
the world’s second most famous clown, Ronald McDonald."
"Popov joins McDonald’s in recalling an eventful life, a life tirelessly
dedicated to achieving every clown’s mission: making other people happy.
He does it with a hint of melancholy but also immense joy.
The film captures the sentiment McDonald’s always has and always will
be committed to—staying young at heart, whatever your age."