Title	DEFINING MOMENTS
Brand	RADIO SWEDEN
Product/Service	PUBLIC SERVICE RADIO
Category	A04. Production design/Art direction
Entrant Company	CP+B SCANDINAVIA Gothenburg, SWEDEN
Advertising Agency	CP+B SCANDINAVIA Gothenburg, SWEDEN
Production Company	INDIO Stockholm, SWEDEN

Name	Company	Position
Henrik Düfke	CP/B Sweden	Copywriter
Felipe Montt	CP/B Sweden	Art Director
Björn Höglund	CP/B Sweden	Executive Creative Director
Gustav Martner	CP/B Sweden	Executive Creative Director
Ellen Alm	CP/B Sweden	Account Manager
Cecilia Steenberg Forsberg	CP/B Sweden	Client Service Director
Philippe Tempelman	INDIO	Director
Pat Scola	INDIO	Director Of Photography
Hampus Gunnarsson	INDIO	Producer
Johan Lindström	INDIO	Executive Producer
Sergej Israel	INDIO	Production Manager
Paul Hardcastle	Trim	Editor
Fredrik Åkerström	Bläck Studios	Editor
Calle Granström	Bläck Studios	Visual Effects
Peter Blomstrand	Bläck Studios	Online
James Tillett	MPC	Grade
Erik Olsson	Red Pipe	Sound Design
Swedish Radio Symphony Orchestra	Radio Sweden	Performers
Peter Nordahl	Free Agent	Composer
Joakim Berg	Kent	Composer

The Campaign

There’s a moment in every musician’s life that changes everything; the first time they hear themselves on the radio. When creating the 90 year anniversary film for Radio Sweden, we invited some of the country’s most celebrated musicians to recreate this magical moment. The film opens in Stockholm’s Saint James's Church in 1925, the time and place for the very first radio transmission, and we hear the Swedish Radio Orchestra play a song that seems familiar to us. We’re then taken on a journey through time, from 1925 to today, and we see a series of famous artists experiencing their own personal moments; magical things start to happen as they hear their song on the radio for the first time. By the end of the film, a relatively unknown artist takes the stage in the Berwald Concert Hall to sing the final chorus of the song, which we now realise is an orchestral arrangement of the iconic pop anthem “Music Non Stop”. Those in the know might know that this young man, Elias, has been predicted to be tomorrow’s big star; a subtle hint to the next 90 years of music coming out of Sweden.