| Title | A GREAT DAY |
| Brand | WIND TELECOMUNICAZIONI |
| Product/Service | WIND |
| Category |
A01. Direction |
|
Entrant Company
|
OGILVY & MATHER Milan, ITALY
|
|
Advertising Agency
|
OGILVY & MATHER Milan, ITALY
|
|
Production Company
|
ENORMOUS FILMS Milan, ITALY
|
Credits
| Giuseppe Mastromatteo |
Ogilvy/Mather Italy |
Chief Creative Officer |
| Paolo Iabichino |
Ogilvy/Mather Italy |
Chief Creative Officer |
| Giordano Curreri |
Ogilvy/Mather Italy |
Client Creative Director/Art Director |
| Marco Geranzani |
Ogilvy/Mather Italy |
Client Creative Director/Copywriter |
| Francesca D'Agostino |
Ogilvy/Mather Italy |
Agency Producer |
| Giuseppe Capotondi |
Enormous Films |
Director |
| Rocket Man |
Elton John |
Music |
| Luchino Visconti |
Enormous Films |
Executive Producer |
| Marc Gonzalez De Moral |
Enormous Films |
D.O.P. |
| Danielle Joujou |
Enormous Films |
Producer |
| Ethiopia Abiye |
Ogilvy/Mather Italy |
Account Director |
| Valerio Marra |
Wind Telecomunicazioni |
Commercial Department Director |
| Claudia Erba |
Wind Telecomunicazioni |
Head of Advertising |
| Federica Manzoni |
Wind Telecomunicazioni |
Brand Image Adv Manager |
The Campaign
The star of the film is an adolescent of about 12 who has to choose between spending the afternoon stretched out playing in front of the screen of a device or going to the playing field with his close friends. He chooses the latter and is repaid by a wonderful day that he wouldn’t otherwise have had.