Title	A GREAT DAY
Brand	WIND TELECOMUNICAZIONI
Product/Service	WIND
Category	A08. Use of Licensed or Adapted Music
Entrant Company	OGILVY & MATHER Milan, ITALY
Advertising Agency	OGILVY & MATHER Milan, ITALY
Production Company	ENORMOUS FILMS Milan, ITALY

Name	Company	Position
Giuseppe Mastromatteo	Ogilvy/Mather Italy	Chief Creative Officer
Paolo Iabichino	Ogilvy/Mather Italy	Chief Creative Officer
Giordano Curreri	Ogilvy/Mather Italy	Client Creative Director/Art Director
Marco Geranzani	Ogilvy/Mather Italy	Client Creative Director/Copywriter
Francesca D'Agostino	Ogilvy/Mather Italy	Agency Producer
Giuseppe Capotondi	Enormous Films	Director
Rocket Man	Elton John	Music
Luchino Visconti	Enormous Films	Executive Producer
Marc Gonzalez De Moral	Enormous Films	D.O.P.
Danielle Joujou	Enormous Films	Producer
Ethiopia Abiye	Ogilvy/Mather Italy	Account Director
Valerio Marra	Wind Telecomunicazioni	Commercial Department Director
Claudia Erba	Wind Telecomunicazioni	Head of Advertising
Federica Manzoni	Wind Telecomunicazioni	Brand Image Adv Manager

The Campaign

The star of the film is an adolescent of about 12 who has to choose between spending the afternoon stretched out playing in front of the screen of a device or going to the playing field with his close friends. He chooses the latter and is repaid by a wonderful day that he wouldn’t otherwise have had.

Creative Execution

Our teenage main character is addicted to space-battle videogames as shown at the beginning of the video. This is the reason why Rocket Man by Elton John is the most suitable music to underline the boy's attitude. He's in a kind of way a rocket boy too though he will soon find out that he is capable of epic adventures also in real life.