| Title | CELEBRATE EVERY DETAIL |
| Brand | SONY EUROPE |
| Product/Service | SONY BRAVIA 4K TV RANGE |
| Category |
A01. Direction |
|
Entrant Company
|
DDB GROUP DÜSSELDORF, GERMANY
|
|
Advertising Agency
|
DDB GROUP GERMANY Berlin, GERMANY
|
|
Production Company
|
SOUP FILMPRODUKTION Berlin, GERMANY
|
Credits
| Eric Schoeffler |
DDB Group Germany Gmbh |
Chief Creative Officer |
| Veit Moeller/Alice Bottaro |
DDB Group Germany Gmbh |
Creative Director |
| Ricardo Müller |
DDB Group Germany Gmbh |
Art Director |
| Alice Bottaro |
DDB Group Germany Gmbh |
Copywriter |
| Markus Drühe/Jemima Jordan/Paul Dombek |
DDB Group Germany Gmbh |
Account Manager |
| Simon Knockton |
DDB Group Germany Gmbh |
Strategic Planning |
| Jens Mecking |
DDB Group Germany GmbH |
Agency Producer |
| Kamila Koelling |
DDB Group Germany Gmbh |
Art Buying |
| Fredrick Bäckar |
|
Cameraman |
| Kygo |
|
Composer |
|
Sony Music |
Music composing |
| Alexander Seib |
|
Producer |
| Ben Tricklebank |
|
Director |
| Stephan Moritz |
|
Sound Editor |
The Campaign
The ad is made up of a combination of different shooting methods and angles, and sets out to capture people’s view of the fireworks going off around a city’s streets, watching the magic of the night-time sparkling sky lighting up from different locations, culminating on a rooftop, where viewers get a close-up of the beautiful patterns over the high rise skyline.