Using stop-motion animation with thousands of hand-drawn paper images, we created a two-minute video that weaves together a story showing six decades of Honda’s creativity and innovation. It starts with Honda’s first engine, and through a series of paper-flips moves you through the brand’s history and the wide range of products Honda has built over the years – from its first motorcycle to Formula-1 racing vehicles to outboard boat engines to Asimo the robot to the HondaJet.
Creative Execution
The sound design brief for this film saw us tasked with faithfully recreating the evolution of Honda's vehicle legacy from it's inception in 1942, through to the present day. For authenticity, we sourced and modelled every Honda vehicle that features in the film. Through extensive audio research of Honda's very own sound archive, we were able to bring alive each engine within our unique paper world; starting with the first ever Honda engine to be built, right through to their latest high powered NSX sports car. Working closely with our Director, we continued the authenticity brief to create a soundscape that was totally true to the paper aesthetic of the film. The sound design would follow every fold, every turn, and every different texture of the paper as we journeyed through Honda's history. We utilised Foley recordings of card, tracing paper, Post It notes etc… as we spent two days concentrating solely on the sound design of our paper world. To bring the engines and paper sounds together within our sonic environment, we tracked the story's passing of time through the use of atmospheres, music, SFX and dialogue, to accurately reflect the relevant era.