| Title | PUSH THE LIMITS |
| Brand | PEUGEOT |
| Product/Service | PEUGEOT 308GTI |
| Category |
A01. Direction |
|
Entrant Company
|
BETC Paris, FRANCE
|
|
Advertising Agency
|
BETC Paris, FRANCE
|
|
Production Company
|
WANDA PRODUCTIONS Saint-Denis La Plaine Cedex, FRANCE
|
Credits
| Rémi Babinet |
Betc |
Executive Creative Director |
| Vincent Behaeghel |
Betc |
Creative Director |
| Eric Astorgue |
Betc |
Art Director |
| Jean-Christophe Royer |
Betc |
Copywriter |
| Thibault Blacque-Belair |
Betc |
Agency Producer |
| Severine Flamand |
Betc |
Assistant Art Director |
| Noam Murro |
- |
Director |
| - |
Kouz Production |
Sound Production |
| Guillaume Couzy/Stéphane Levi/Nathalie Le Maitre/Céline Penthou |
Peugeot |
Brand Management |
| Henri Tripard/Julien Grimaldi/Anne-Laure Weulersse/Vittorio Lucchini Gilera/Emil |
Betc |
Agency Management |
The Campaign
The new Peugeot 308 GTi produces 270 hp, allowing it to accelerate from 0 to 100 km/h in 6 seconds - a leap forward in terms of performance.
This film showcases the groundbreaking performance of the car and its unique driving qualities,