STARCOM MEDIAVEST GROUP Amsterdam, THE NETHERLANDS
Production Company
MJZ LONDON, UNITED KINGDOM
Credits
Name
Company
Position
Bruno Bertelli/Cristiana Boccassini
Publicis Italy
Creative Directors
Michele Picci
Publicis Italy
Associate Creative Director
Simone Di Laus
Publicis Italy
Art Director
Bela Ziemann
Publicis Italy
Strategic Planner
James Moore
Publicis Italy
Strategic Planner
Lorenza Montorfano/Jana Uhlarikova
Publicis Italy
International Account Team
Gianluca Di Tondo
Heineken
Sr. Director Global Heineken Brand
Anuraag Trikha
Heineken
Director Global Heineken Brand Communication and Digital
Agnieszka Gorecki
Heineken
Global Brand Communication Manager
Nicolai Fuglsig
MJZ London
Director
Joost Van Gelder/Tue Walim Storm
MJZ London
DOP/2nd Unit Director
Debbie Turner/Laurie Boccaccio/Adriana Cebada More
MJZ London
Executive Producer/Producer/Production Supervisor
Neil Smith
Work London
Editor
Scott Griffin/Sally Pritchett
Ninetwenty post production
Executive Producer/Producer
Ludo Fealy
Ninetwenty post production
Creative Director
Renee Lee
Starcom Mediavest Group
Global Account Manager
Peter Raeburn/Evan Jolly
Soundtree London
Music Producers
Evan Jollu
Soundree London
Orchestrator
Jay James/Luke Fabia/Luis Almau/Ryan Rabin
Soundtree London
Production Team
Holding Out for a hero
Sony
Original Track
Mariella Maiorano
Publicis Italy
Agency Producer
The Campaign
Heineken’s “The Hero” is the story of confident women in their almost hopeless search of moderately drinking men in today’s urban nightlife. The film starts off in a nightclub, depicting the typical drunk behavior of swaying or even sleeping men. A montage follows, showing lovely, yet annoyed girls leaving their intoxicated counterparts behind in clubs, bars or at rooftop parties to head home by themselves – all this while together chanting a revamped version Bonnie Tyler’s famous “I need a hero”. At a bar counter, the world stands almost still as we witness one man gently rejecting another round of beers - to the surprise of his barkeeper. He storms outside onto the rainy streets, just to protect a waiting woman with his coat from the shower. She very much welcomes this heroic gesture, and together they smilingly leave off into the night.
Creative Execution
The basic idea was to give this film a touch of Broadway, to juxtapose the seriousness and the delicacy of the film theme around moderate drinking.
Thus the leitmotif throughout the film: A revamped version of Bonnie Tyler’s famous “I need a hero”. Editorial rights to use the song and the lyrics were purchased. However, a modernized proprietary version was produced afterwards. The plot is outlined using the lyrics of this song.
The film’s 20 female cast members contributed their chanting to the record, each own adding to it their own style, accent, and emotions. The girls were recorded under the supervision of the director and music producer directly on set for the sake of balanced power and fitting sentiment. The instrumentals were produced with help of an entire orchestra, led by a conductor. The result is no less but a unique, fresh and powerful interpretation of an absolute evergreen.