Title	LIFT
Brand	HSBC
Product/Service	COMMERCIAL BANKING
Category	A06. Editing
Entrant Company	GREY LONDON, UNITED KINGDOM
Advertising Agency	GREY LONDON, UNITED KINGDOM
Media Agency	MINDSHARE London, UNITED KINGDOM
Production Company	INDEPENDENT London, UNITED KINGDOM

Name	Company	Position
Theo Bayani	Grey London	Copywriter
Jamie Starbuck	Grey London	Copywriter
Miguel Gonzalez	Grey London	Art Director
Nick Rowland	Grey London	Creative Director
Hariette Larder	Grey London	Agency Producer
Alex Clarke-Groom	Grey London	Business Director
Barbara Waite	Grey London	Managing Partner
Gary Freedman	Independent Films	Director

The Campaign

The remarkable story of an entrepreneur and his business. 40 years packed with emotional moments with ups and downs, wins and looses that shows us that growing a business is so much more than numbers and money. All, told from the confined space inside a lift. We needed someone who could be youthful and energetic at the beginning of the film and evolve as the story progresses. Not only in looks but also in his mannerisms. After having look at half of Europe's actors we have found Stephan Coulon in France. We saw his call back video and felt right. But when he took direction from Gary he portrayed the exact kind of entrepreneur we had in mind.