2015 Print & Poster Craft


LONDON

Bronze Eurobest Campaign
TitleLONDON
BrandDAIMLER / SMART
1 of 3 Campaign
Product/ServiceSMART FORTWO
Category A03. Illustration
Entrant Company BBDO GROUP GERMANY Berlin, GERMANY
Advertising Agency BBDO GROUP GERMANY Berlin, GERMANY
Production Company PFLANZ PRODUKTIONSSERVICE Berlin, GERMANY
Credits
Name Company Position
Wolfgang Schneider Bbdo Group Germany Gmbh Chief Creative Officer
David Mously/Jan Harbeck Bbdo Berlin Gmbh Creative Managing Director
Ton Hollander/Jan Harbeck Bbdo Berlin Gmbh Executive Creative Director
Daniel Haschtmann/Tobias Feige Bbdo Berlin Gmbh Creative Director
Felix Boeck Bbdo Berlin Gmbh Art Director
Samuel Weiss Bbdo Berlin Gmbh Copywriter
Dirk Spakowski Bbdo Berlin Gmbh Managing Director
Sebastian Schlosser Bbdo Berlin Gmbh Client Service Director
Caspar Pongs Bbdo Berlin Gmbh Junior Account Manager
Cathrin Barbe Bbdo Berlin Gmbh Art Buyer
Chrisse Kunst Illustrator

English Translation of Main Headlines

A visually striking campaign to point out, that driving the new smart actually feels as if the whole city was designed for easy parking – like a massive multi story parking ramp-shaped city.