WAVES : THE MUSIC VIDEO MADE ENTIRELY WITH SOUNDCLOUD COMMENTS
Bronze Eurobest
Case Film
Presentation Image
Title
WAVES : THE MUSIC VIDEO MADE ENTIRELY WITH SOUNDCLOUD COMMENTS
Brand
THE GEEK X VRV, ON AND ON
Product/Service
MUSIC VIDEO
Category
F05. Motion Graphics / Moving Images Design
Entrant Company
FF PARIS, FRANCE
Advertising Agency
FF PARIS, FRANCE
Production Company
KILLDEATH PARIS, FRANCE
Production Company 2
BCKSTG Paris, FRANCE
Credits
Name
Company
Position
Jason Freites
KILLDEATH x BCKSTG (FF GROUP)
Creative Director
Souleman Diallo
KILLDEATH x BCKSTG (FF GROUP)
Copywriter
Yann Le Dluz
The Geek x vrv/On and On
Art director
Yann Nedelec/Lucile Gautier
The Geek x vrv/On and On
Account Directors
Leo Copet/Robin Riccitiello
KILLDEATH x BCKSTG (FF GROUP)
Account Supervisor
Jim tran/Emmanuel Clavier
KILLDEATH x BCKSTG (FF GROUP)
Digital Producers
KILLDEATH
Killdeath
Director
Robin Demoucron
KILLDEATH
Producer
Post-Producer
FIRM
Post Production
Brief Explanation
On and On records and their artist The Geek x Vrv came to us with a question : How could we turn a song into a great experience ? We found that they had an incredible Soundcloud fanbase as well as very involved followers. So we thought : Why not use these people to create a music video ? The idea : the first music video made entirely with Soundcloud comments. We connected each comment of the new The Geek x vrv track on the soundcloud player to one second of the music video.
The Brief
On and On records and their artist The Geek x Vrv came to us with a question : How could we turn a song into a great experience ?
How the final design was conceived
We connected each comment of the new The Geek x vrv track on the soundcloud player to one second of the music video. On a dedicated website, users were allowed to comment each second of the song using the Soundcloud player. We reproduced every single comments in typography to create the real music video using paper, animation, clothes, toys, food… In total nearly 200 typography and shots were realized for a 3:37 mn song.
Indication of how successful the outcome was in the market
The Geek x vrv experience made the headlines of a lot of blogs and some of the most specialized and popular media around the world. Views of the track exploded, jumping from 200 before the experience to 55 000 just after. But most of all, by using one popular soundcloud's fonctionality, we allowed our fans to be at the center of the creative process.