THE LAMPEDUSA DOOR STOPPER. OPEN DOORS FOR REFUGEES.
Bronze Eurobest
Case Film
Presentation Image
Title
THE LAMPEDUSA DOOR STOPPER. OPEN DOORS FOR REFUGEES.
Brand
CUCULA
Product/Service
THE LAMPEDUSA DOOR STOPPER
Category
A04. Promotional Item Design
Entrant Company
SCHOLZ & FRIENDS Berlin, GERMANY
Advertising Agency
SCHOLZ & FRIENDS Berlin, GERMANY
Production Company
CUCULA Berlin, GERMANY
Credits
Name
Company
Position
Matthias Spaetgens
Scholz/Friends
Chief Creative Officer
Robert Krause
Scholz/Friends
Chief Creative Officer
Mathias Rebmann
Scholz/Friends
Creative Director
Björn Kernspeckt
Scholz/Friends
Creative Director
Lina Jachmann
Scholz/Friends
Creative Director
Ralf Schröder
Scholz/Friends
Art Director
Johannes Stoll
Scholz/Friends
Art Director/Photographer
Annabelle Marschall
Scholz/Friends
Art Director
Sebastian Stelzer
Scholz/Friends
Copywriter
Nils Busche
Scholz/Friends
Copywriter
Andrea Senzel
Scholz/Friends
Copywriter
Sandra Gratz
Scholz/Friends
Graphic Designer
Wolfram Schroff
Scholz/Friends
Account Manager
Mirko Derpmann
Scholz/Friends
Strategic Planner
Benito Schumacher
Scholz/Friends
Agency Producer
Barbara Meyer
Cucula
Director
Corinna Sy
Cucula
Designer
Brief Explanation
CUCULA sticks up for better integration of refugees. The Berlin based company CUCULA is an interior design workshop and an educational program all in one. It is for and together with refugees. Launching as a pilot project, CUCULA wants to give people, for whom the doors of society are locked, access to education.
The Brief
In 2014 and 2015, more refugees arrived in Europe than ever before. Almost none of them get the chance to stay as immigration laws restrict quick integration and job opportunities.? CUCULA sticks up for better integration of refugees. To demonstrate that concern and promote their refugees' workshop, a mailing should address politicians and decision makers in the German economy.
How the final design was conceived
To deliver the message 'open doors for refugees', we created an extraordinary mailing: door stoppers made of wood from the refugees' broken boats stranded in Lampedusa. Each door stopper has a story of its own. The pieces are crafted by refugees from Lampedusa at the CUCULA workshop. It was important to keep as much of the original surface as possible, so only one side was shaped and polished to create a simple wedge. The original location of the stranded ship was laser-engraved into the bottom side. A packaging made of recycled cardboard with a stand for the door stopper emphasized the idea of an outstanding symbol for an open society and a unique and true evidence of a refugee's fate.
Indication of how successful the outcome was in the market
The door stoppers were sent to politicians involved in the ongoing discussion and those who were already open towards progressive approaches as well as to decision makers in the German economy. Of the 80 mailings, not one was unanswered. The feedback was exceptionally positive. Some of the politicians that received the mailing later displayed the door stopper in public as a symbol for an open society. The Berlin CEO of the Federation of Craftsmen, Stephan Schwarz, even promoted an initiative to over 31,000 craft businesses in Berlin to immediately integrate refugees into their workshops. An overwhelming success that opened numerous doors and minds for refugees.