WHY THE HELL NOT

TitleWHY THE HELL NOT
BrandHEINEKEN
Product/ServiceFOSTER'S
Category A02. Drinks (Alcoholic & Non-Alcoholic)
Entrant Company ADAM&EVEDDB London, UNITED KINGDOM
Advertising Agency ADAM&EVEDDB London, UNITED KINGDOM
Media Agency STARCOM MEDIAVEST GROUP London, UNITED KINGDOM
Production Company INDEPENDENT London, UNITED KINGDOM
Credits
Name Company Position
Ben Priest Adamandeveddb Chief Creative Officer
Ben Tollett Adamandeveddb Executive Creative Director
Richard Brim Adamandeveddb Executive Creative Director
Tom White Adamandeveddb Business Director
Ben Stilitz Adamandeveddb Creative
Colin Booth Adamandeveddb Creative
Edward Hughes Adamandeveddb Account Manager
Toby Harrison Adamandeveddb Planning Partner
Louise Richardson Adamandeveddb Agency Producer
Jason Kemp Independent Films Producer
Gary Freeman Independent Films Director
Ryley Brown Independent Films Cinematographer
Adam Spivey The Playhouse Editor
Aaron Reynolds Wave Sound Designer
Post Production The Mill Post Production

The Campaign

This TV spot kicks off Foster’s new brand campaign celebrating the can-do spirit and ingenuity of Australian blokes. It tells the story of Australia’s first male rugby cheerleader who has broken the glass ceiling in a formerly female dominated profession. Our plucky hero ignores his critics and doubters in order to enjoy a front seat at every home game of his beloved local team.