Title | WHY THE HELL NOT |
Brand | HEINEKEN |
Product/Service | FOSTER'S |
Category |
A02. Drinks (Alcoholic & Non-Alcoholic) |
Entrant Company
|
ADAM&EVEDDB London, UNITED KINGDOM
|
Advertising Agency
|
ADAM&EVEDDB London, UNITED KINGDOM
|
Media Agency
|
STARCOM MEDIAVEST GROUP London, UNITED KINGDOM
|
Production Company
|
INDEPENDENT London, UNITED KINGDOM
|
Credits
Ben Priest |
Adamandeveddb |
Chief Creative Officer |
Ben Tollett |
Adamandeveddb |
Executive Creative Director |
Richard Brim |
Adamandeveddb |
Executive Creative Director |
Tom White |
Adamandeveddb |
Business Director |
Ben Stilitz |
Adamandeveddb |
Creative |
Colin Booth |
Adamandeveddb |
Creative |
Edward Hughes |
Adamandeveddb |
Account Manager |
Toby Harrison |
Adamandeveddb |
Planning Partner |
Louise Richardson |
Adamandeveddb |
Agency Producer |
Jason Kemp |
Independent Films |
Producer |
Gary Freeman |
Independent Films |
Director |
Ryley Brown |
Independent Films |
Cinematographer |
Adam Spivey |
The Playhouse |
Editor |
Aaron Reynolds |
Wave |
Sound Designer |
Post Production |
The Mill |
Post Production |
The Campaign
This TV spot kicks off Foster’s new brand campaign celebrating the can-do spirit and ingenuity of Australian blokes. It tells the story of Australia’s first male rugby cheerleader who has broken the glass ceiling in a formerly female dominated profession. Our plucky hero ignores his critics and doubters in order to enjoy a front seat at every home game of his beloved local team.