THE NEW SUPERLATIVE OF CHEESE - MAMMOTH CHEDDAR

TitleTHE NEW SUPERLATIVE OF CHEESE - MAMMOTH CHEDDAR
BrandARLA FINLAND
Product/ServiceCHEESE
Category A01. Food
Entrant Company 358 Helsinki, FINLAND
Advertising Agency 358 Helsinki, FINLAND
Production Company HOBBY FILM Stockholm, SWEDEN
Credits
Name Company Position
Antero Jokinen/Jani Tynnilä 358 Creative Director
Antero Jokinen 358 Art Director
Jani Tynnilä 358 Copywriter
Kukka-Maria Kiuru 358 Graphic Designer
Peter Barmer 358 Strategist
Elina Fredén 358 Producer
Kimmo Tupala 358 Client Team Director
Koja Hobby Film Director
Niklas Adolfsson Hobby Film Producer
Johan Wik Hobby Film Editor
Johan Isaksson Hobby Film Sound Design Arrangement
Henri Pulla Pulla Post Grading

The Campaign

Film series about launching a new cheese family in Finland, the superlatives of cheeses. A family is having a breakfast, which is interrupted when Mammoth cheese comes through the door. The family is first scared, but they all end loving the new cheese.