Title	KIDS TRY DARK CHOCOLATE FOR THE FIRST TIME
Brand	STRAUSS GROUP
Product/Service	ELITE SPLENDID CHOCOLATE
Category	A01. Food
Entrant Company	BAUMANN BER RIVNAY SAATCHI & SAATCHI Ramat Gan, ISRAEL
Advertising Agency	BAUMANN BER RIVNAY SAATCHI & SAATCHI Ramat Gan, ISRAEL
Media Agency	UNION MEDIA Tel Aviv, ISRAEL
Production Company	POV Tel Aviv, ISRAEL

Name	Company	Position
Yossi Lubaton	Baumann Ber Rivnay Saatchi/Saatchi	Ceo
Nadav Pressman	Baumann Ber Rivnay Saatchi/Saatchi	Executive Creative Director
Idan Regev	Baumann Ber Rivnay Saatchi/Saatchi	Vp Creative Director
Sharon Refael	Baumann Ber Rivnay Saatchi/Saatchi	Creative Director
Orit Bar Niv	Baumann Ber Rivnay Saatchi/Saatchi	Copywriter
Yuval Zuckerman	Baumann Ber Rivnay Saatchi/Saatchi	Art Director
Maayan Dar	Baumann Ber Rivnay Saatchi/Saatchi	Digital Creative Director
Dorit Gvilli	Baumann Ber Rivnay Saatchi/Saatchi	Vp Production
Gali Starkman	Baumann Ber Rivnay Saatchi/Saatchi	Agency Producer
Alon Shmoelof	Baumann Ber Rivnay Saatchi/Saatchi	Agency Producer
Maya Salomon	Baumann Ber Rivnay Saatchi/Saatchi	Vp Client Services
Yogev Atoon	Baumann Ber Rivnay Saatchi/Saatchi	Account Supervisor
Omri Sela	Baumann Ber Rivnay Saatchi/Saatchi	Account Executive
Shai Nissenboim	Baumann Ber Rivnay Saatchi/Saatchi	Vp Strategic Planning
Lora Goichman	Baumann Ber Rivnay Saatchi/Saatchi	Strategic Planner
Eva Hasson	Baumann Ber Rivnay Saatchi/Saatchi	Planning Information Specialist
Ronit Doanis	Baumann Ber Rivnay Saatchi/Saatchi	Traffic Director
Roy Raz	Self Employed	Director

The Campaign

Dark chocolate? Yuck. That's the verdict of the kids who try the confection for the first time. Their reactions, captured on camera in slow motion are priceless and cater to the evil watching pleasure of parents who finally have a treat they can keep for themselves. Splendid Chocolate: When you grow up you'll get it