| Title | TRUCKER |
| Brand | PREMIER FOODS |
| Product/Service | BISTO SIMPLY CASSEROLE RANGE |
| Category |
A01. Food |
|
Entrant Company
|
McCANN LONDON, UNITED KINGDOM
|
|
Advertising Agency
|
McCANN LONDON, UNITED KINGDOM
|
|
Production Company
|
FISH FILM Madrid, SPAIN
|
Credits
| Rob Doubal |
McCann London |
Co-President/Chief Creative Officer |
| Laurence Thomson |
McCann London |
Co-President/Chief Creative Officer |
| Matt Crabtree |
McCann London |
Creative Director |
| Simon Hepton |
McCann London |
Creative Director |
| Lianne Galazka |
McCann London |
Art Director |
| Imogen Jones |
McCann London |
Copywriter |
| Vicky Cullen |
McCann London |
Agency Producer |
| Eivind Holmboe |
Fish |
Director |
| David de la Flor |
Fish |
Producer |
| Jose Ramon Lorenzo |
Fish |
Editor |
| Thomas Keane |
McCann London |
Planner |
| Kate Modeland |
McCann London |
Managing Partner |
| Kate Douglas |
McCann London |
Account Director |
| Cliff Wilson |
Eclectic |
Music |
| Dan Weinberg |
Greek Street Studios |
Sound Mix |
| Steffan Perry |
Framestore |
Post Production |
The Campaign
Like 1.8 other million Brits, Kev has to work away from his family to support them. His job as a long distance ice trucker takes him up to the Arctic Circle for months at a time. In this spot, he tell us about how much he misses his wife and children, and how when he's on the road he longs to sit down for a simple family meal and hear all about their day. Unbeknown to him, Bisto flew his family out to his workplace – the road. As he pulls into a deserted truck stop, he realises his family are there to meet him. After an emotional reunion, they share a home-cooked family meal, together.