THE WALL

TitleTHE WALL
BrandORKLA
Product/ServiceSMASH!
Category A01. Food
Entrant Company SAATCHI & SAATCHI Oslo, NORWAY
Advertising Agency SAATCHI & SAATCHI Oslo, NORWAY
Production Company TANGRYSTAN PRODUCTIONS Oslo, NORWAY
Production Company 2 SWISS INTERNATIONAL Stockholm, SWEDEN
Credits
Name Company Position
Fanny Vaager Brekke Saatchi/Saatchi Norway Copywriter
Kristoffer Reppen Saatchi/Saatchi Norway Art Director
Linus Hjellström Saatchi/Saatchi Norway Art Director
Øyvind Waage Saatchi/Saatchi Norway Executive Creative Director
Haagen Sæther-larsen Saatchi/Saatchi Norway Account Director
Patrik Bergfjord Saatchi/Saatchi Norway Planning Director
Gry Bækkelund Saatchi/Saatchi Norway Project Manager
Robert Jitzmark Tangrystan Director
Beate Tangre Tangrystan Producer

The Campaign

A young couple discover a magical wall in their apartment - one that turns everything you put through it to the delicious snack Smash! The couple cannot stop eating, so they turn all of their belongings to smash. We see the furniture disappearing, until all that's left is the couple sitting in an empty room. This is when the girl gets the bright ideá that arms can be turned into Smash! too...