| Title | SAVE A LANGUAGE |
| Brand | VODAFONE D2 |
| Product/Service | MISCELLANEOUS |
| Category |
A02. Creative Innovation (incl. business solutions in association with a brand or creative campaign) |
|
Entrant Company
|
JUNG von MATT Hamburg, GERMANY
|
|
Advertising Agency
|
JUNG von MATT Hamburg, GERMANY
|
|
Production Company
|
MARKENFILM CROSSING Hamburg, GERMANY
|
Credits
| Götz Ulmer |
Jung von Matt AG |
Executive Creative Director |
| Thim Wagner |
Jung von Matt AG |
Executive Creative Director |
| Simon Hiebl |
Jung von Matt AG |
Creative Director |
| Thomas Heyen |
Jung von Matt AG |
Creative Director |
| Markus Kremer |
Jung von Matt AG |
Creative Director |
| Match Herceg |
Jung von Matt AG |
Creative Director Digital |
| Manuel Urbanke |
Jung von Matt AG |
Art Direction |
| Nico Polzin |
Jung von Matt AG |
Art Direction Digital |
| Maximilian Hoch |
Jung von Matt AG |
Copywriter |
| Alexandra Petruch |
Jung von Matt AG |
Designer |
| Julia Mecklenburg |
Jung von Matt AG |
Client Service Director |
| René Requardt |
Jung von Matt AG |
Client Service Director |
| Sophie Stejdir |
Jung von Matt AG |
Account Manager |
| Carl Kuhn |
Jung von Matt AG |
Account Manager |
| Christian Hibbeler |
Jung von Matt AG |
Agency Producer |
| Lisa Kriszun |
Jung von Matt AG |
Agency Producer |
| Marco Berger |
|
Direction |
| Arthur Jagodda |
Freelancer |
Cutter/Editor |
| Gregor Gründgens |
Vodafone GmbH |
Director Brand/Marketing Communications |
| Anne Stilling |
Vodafone GmbH |
Communications Director |
The Brief
Vodafone wanted to prove that no other brand has a deeper passion for communication
than they do. With Vodafone’s mission to rescue a dying language from extinction, the
brand involves people with a deep love for communication, from all over the world.
Vodafone wanted to prove their passion for communication by rescuing the heart of
communication: the language. Therefore Vodafone started the first mission to save a
language from extinction by involving the power of social media communication. A heartbreaking
story of the two last speakers and a fight that leads to them not talking to each
other for decades. The whole campaign innovates the social engagement of a global brand,
by building up the first digital legacy – a social dictionary that makes more than 5000 words
immortal until today and preserves the cultural knowledge of an entire language.
The overall idea was to invent an innovative platform to persevere the language Ayapaneco
forever. A digital legacy grows day by day by engaging the community to adopt an
Ayapaneco word. That way we created the world’s first social dictionary ever. Or in other
words: a new home for a language that was about to die. In a second step the saved
vocabularies were used to create playful textbook to learn the basics of Ayapaneco all
around the globe. Knowledge was given to the next generation, And it is still going on. 5000
words are already made immortal by thousands of participants. But the moist important
result we already know: one language saved.