Title	STREET VIEW TEST
Brand	THE AUTOMOBILE CLUB OF ROMANIA
Product/Service	DRIVING SCHOOL
Category	A02. Creative Innovation (incl. business solutions in association with a brand or creative campaign)
Entrant Company	PUBLICIS ROMANIA Bucharest, ROMANIA
Advertising Agency	PUBLICIS ROMANIA Bucharest, ROMANIA

Name	Company	Position
Jorg Riommi	Publicis Romania	Chief Creative Officer
Dan Frinculescu	Publicis Romania	Creative Director
Miruna Macri	Publicis Romania	Art Director
Ada Musat	Publicis Romania	Copywriter
Dan Frinculescu	Publicis Romania	Copywriter
Calin Buzea	Publicis Romania	Head of Digital
Tiberiu Bucovei	Publicis Romania	Web Developer
Constantin Bunica	Publicis Romania	Web Developer
Cezar Paraschiv	Publicis Romania	Digital Planner
Alexandra Murray	Publicis Romania	Client Service Director
Oana Popescu	Publicis Romania	Account Manager
Andreea Grigorean	Publicis Romania	PR Officer
Ioana Moasa	Publicis Romania	Jr. PR Officer
Raluca Iacob	Publicis Romania	Contributor
Mihai Costache	Publicis Romania	Contributor
Marius Tudor	Publicis Romania	Contributor

The Brief

In Romania, only 7% of driving school students get their driving license at first attempt. The majority of them have troubles passing the theory exam. And even those who pass it are not fully prepared for the real roads. According to police statistics, the drivers causing most serious and fatal accidents are aged between 18 and 35. A real national safety issue. One of the reasons is an abstract learning method based on illustrated tests, which hasn’t changed for almost a century. The Automobile Club of Romania invented a way to get students from illustrations to the real streets from the very beginning. Introducing Street View Test. The first driving school method based on Google Street View, which allows students to learn traffic rules directly on the streets they’re going to drive on. A more relevant and engaging way of studying theory, in the digital environment they’re most comfortable with.

Google Street View was used for the first time as a driving school theory platform. With the variety of road scenarios and real traffic events caught by the Google Street View cams, it became an endless resource of driving school theory examples for the ACR instructors to choose from. The new driving school method is much more realistic, relevant and engaging than the traditional illustrated questionnaires young people were not really engaging with. It places students in the “driver’s seat” from the very beginning, while also gamifying the whole process of taking a test. The method is to be implemented in schools across Romania, and through the Federation Internationale d'Automobile, also in other countries. Being based on Google maps, it can be implemented virtually in any corner of the world whose streets traffic was mapped on Google Street View. With the help of experienced drivers who flag traffic mistakes or unusual road scenarios found on Google Street View, which are approved and turned into exam tests by ACR instructors, the platform is continuously growing.

Following the extremely positive response from media and driving school students, there is an ongoing lobby from ACR for the Street View Test method to be implemented as an official driving school method, to work in tandem with the traditional one used by the Police. ACR is also in talks with other Clubs around the world to implement the idea in their schools. Results to date: The idea caught large public attention on prime time TV, national and international media: 1.860 media placements + coverage on 7 main TV Romanian stations. Over 100k tests solved 7:26 average minutes spent on the website 25% more students enlisted to ACR driving schools 37% more ACR students passed the driving theory exam from first attempt. Picked by Federation Internationale d'Automobile, in plan to be implemented in other countries. Google Creative Sandbox official pick. Media and driving school students unanimously declared Street View Tests as “better, more relevant than those used by the Police”.