Title	SUNDAY - CHRISTINA
Brand	CARE
	7 of 7 Campaign
Product/Service	NGO
Category	D02. Micro-film
Entrant	CLM BBDO Paris, FRANCE
Idea Creation	CLM BBDO Paris, FRANCE
PR	CLM BBDO Paris, FRANCE
Production	CLM BBDO Paris, FRANCE
Production 2	GANG FILMS Paris, FRANCE

Name	Company	Position
MATTHIEU ELKAIM	BBDO PARIS	CHIEF CREATIVE OFFICER
THÉOPHILE ROBAGLIA	CLM BBDO	ARTISTIC DIRECTOR
JOSEPH ROZIER	CLM BBDO	COPYWRITER
VALÉRIE ACCARY	BBDO PARIS	PRESIDENT
CHARLOTTE MONTRICHARD	CLM BBDO	ACCOUNT DIRECTOR
MANON DEBUS PESQUET	CLM BBDO	PROJECT MANAGER
PIERRE ENGELIBERT	PROXIMITY BBDO	HEAD OF SOCIAL MEDIA
ELEONORE BERTHIER MILOT	PROXIMITY BBDO	SOCIAL MEDIA & INFLUENCE STRATEGIST
AURIANE DESPLANCHES	CLM BBDO	SOCIAL INFLUENCE & E-RP
JEREMY COMMUNIER	CLM BBDO	SOCIAL MEDIA MANAGER
LAUREN WEBER	BBDO PARIS	COMMUNICATION DIRECTOR
JULIEN SANSON	BBDO PARIS	HEAD OF PRODUCTION
MARTINE FEREY	BBDO PARIS	POST PRODUCER DIRECTOR
MORGANE BOHN	BBDO PARIS	TV PRODUCER
PIERRE DESHAYES	CLM BBDO	EDITOR
AARON CHERVENAK	GANG LIFE	DIRECTOR
DIMITRI GRIMBLAT	GANG LIFE	DIRECTOR & PRODUCER
GUILLAUME BOULTE	GANG LIFE	Production Manager
ARIELLE DE ROTHSCHILD	CARE FRANCE	PRESIDENT
PHILIPPE LEVEQUE	CARE FRANCE	MANAGING DIRECTOR
EMANUELA CROCE	CARE FRANCE	MARKETING & COMMUNICATION DIRECTOR
LAURY-ANNE BELLESSA	CARE FRANCE	COMMUNICATION MANAGER

Write a short summary of what happens in the film

Each day, more than 300 million people share their Stories on Instagram. But if we all have a story to share, some deserve to be supported. Care France created a unique experience: ’Stories from the other side of the world’. The daily stories of 7 women, 7 lives far from ours, published during 7 days on @care_france. In order to best portray their reality, but also Instagram’s codes, two documentary filmmakers went to meet each woman and guided them to record their everyday life with a smartphone. Just as any Instagrammer would do in France.

Cultural/Context information for the jury

For 70 years, Care has been supporting women who fight against extreme poverty in developing countries. But if this NGO is one of the main NGO, its action remains unknown in France. We set 4 main objectives: first objective was to reach a vast majority; Then to raise media awareness; Third objective was to build a pool of influencers; And the last one was to engage the newly recruited audience.