Winners & Shortlists

2014 Print & Poster Craft

NEW STEAM

TitleNEW STEAM
BrandSCHWEIZER MONAT
Product/ServiceMAGAZINE
Category B02. COPYWRITING
Entrant Company HAVAS WORLDWIDE Zürich, SWITZERLAND
Advertising Agency HAVAS WORLDWIDE Zürich, SWITZERLAND
Media Agency SCHWEIZER MONAT Zurich, SWITZERLAND
Credits
Name Company Position
Frank Bodin Havas Worldwide Zürich Executive Creative Director
Michael Kathe Havas Worldwide Zürich Creative Director
Jan Hertel Havas Worldwide Zürich Copy Writer
Beat Gloor Havas Worldwide Zürich Copy Writer
Andrea Huber Havas Worldwide Zürich Art Director
Anne/Marie Pappas Havas Worldwide Zürich Graphic Designer
Maria Ebnöther Havas Worldwide Zürich Account Manager

English Translation of Main Headlines

„Schweizer Monat“ (Swiss Month“) is a monthly magazine that covers topics from politics, economics, all kinds of cultural phonomena and modern life to philosophy. Longer articles with a sharp focus on philosophical viewpoints. This justifies the claim „Leider anspruchsvoll“ („Unfortunately demanding“). In its new campaign the „Schweizer Monat“ seperates words in an unusual way: the two new words that emerge construct a new context for a topic. That’s in fact what the magazine does, too.