Winners & Shortlists


Bronze Eurobest
Category A03. CALENDARS
Entrant Company KOLLE REBBE Hamburg, GERMANY
Advertising Agency KOLLE REBBE Hamburg, GERMANY
Name Company Position
Sascha Hanke Kolle Rebbe Gmbh Executive Creative Director
Rolf Leger Kolle Rebbe Gmbh Unit Creative Director
Jochen Mohrbutter Kolle Rebbe Gmbh Unit Creative Director
Alexander Hesslein Kolle Rebbe Gmbh Creative Director
Stefanie Karrer Kolle Rebbe Gmbh Account Manager
Zillah Beese Kolle Rebbe Gmbh Art Director
Bente Barth Kolle Rebbe Gmbh Art Director
Martin Lühe Kolle Rebbe Gmbh Production Manager
Ralf Seelig Kolle Rebbe Gmbh Final Artwork
Gutenberg Beuys Feindruckerei Production
Marc Hässicke Kolle Rebbe Gmbh Copywriter

Brief Explanation

The goal was to convince students who already completed an intensive language course to sign up for another one.

The Brief

Inlingua, one of the world's largest language schools, was keen to attract more students to its one-month intensive courses. These courses make it easy to learn virtually every language in the world.

How the final design was conceived

Former intensive-course students were sent a calendar with a striking design: each of the 12 pages was a different national flag. Due to a clever printing technique known as bleed printing, turning each page effectively morphs one flag into the next. The effect vividly represents how students who have already mastered one foreign language can more easily learn another because so many of the world’s languages are related. Above all, however, the calendar illustrates the fun of inlingua’s one-month intensive courses. As soon as you can speak one foreign language, you’ll want to go straight on to the next.

Indication of how successful the outcome was in the market

The calendar was a huge success and generated very positive reviews. Best of all, Inlingua noticed a 17% increase in student enrollment in the first two months of 2014 compared to the same period the year before.