The challenge was to increase people’s willingness to give and remind them in an attention-grabbing way that even a small donation can have a big impact. Our objective was to devise a solution that is both entertaining and innovative.
The Brief
Since 1958, the relief organisation MISEREOR has been supporting people through self-help initiatives around the world. In the battle against poverty and injustice, every single euro counts, yet donation fatigue is setting in.
How the final design was conceived
We made giving easier than ever by developing the first donation poster that accepts credit cards. At the first glance it looks like an average CLP. The powder-coated aluminium frame forms an acrylic glass panel unit that protects built-in display screen. However one soon will notice the swipe slot. Swiping a credit card through the poster triggers an interactive giving experience on the screen. The card cuts through the bound hands of an imprisoned Filipino child or slices a loaf of bread for family in Peru.
Indication of how successful the outcome was in the market
Thanks to the digital posters with just a single motif, over EUR 3,000 were raised at international airports in the first month only. We made sure our posters stayed in people’s mind longer: when those who gave received their credit card bill, they were invited to turn their one-time donation into a monthly gift. Compared with the same period last year, the number of givers making three or more subsequent donations rose by 23%.