Winners & Shortlists

SMART HEADS

Short List
TitleSMART HEADS
BrandHANSGROHE SE
Product/ServiceSHOWERHEADS
Category D04. STRUCTURAL DESIGN
Entrant Company KOLLE REBBE Hamburg, GERMANY
Advertising Agency KOLLE REBBE Hamburg, GERMANY
Credits
Name Company Position
Sascha Hanke Kolle Rebbe Gmbh Execitive Account Manager
Heiko Schmidt Kolle Rebbe Gmbh Unit Creative Director
Kay Eichner Kolle Rebbe Gmbh Unit Creative Director
Amelie Pamp Kolle Rebbe Gmbh Account Manager
Kira Middendorf Kolle Rebbe Gmbh Account Management
Anna Hiemann Kolle Rebbe Gmbh Art Director
Julia Meissner Kolle Rebbe Gmbh Copywriter
Bey/Bey Chen/Rönz Kolle Rebbe Gmbh Agency Producer
Ulf Schütze Kolle Rebbe Gmbh Production Manager
Britta Meyer Kolle Rebbe Gmbh Final Artwork
Katja Sluyter Kolle Rebbe Gmbh Art Buying
Frank Stöckel Lila Management Photographer
Acki Heldens Tempomedia Filmproduktion Gmbh Producer
Kevin Gosse Tempomedia Filmproduktion Gmbh Director
Patrice Lange Tempomedia Filmproduktion Gmbh Director Of Photography/Lighting
Cornelius Lohmann Tempomedia Filmproduktion Gmbh Assistant To Dop
Harvest Digital Agriculture Gmbh Post Production
Peter Hoppe Music
Bernd Batke Music

Brief Explanation

In order to make the intelligence of the Raindance 150 Eco Smart clear at first glance we used a previously overlooked medium: the packaging itself. We completely redesigned the look and gave the shower head a face.

The Brief

Since 1901, German company Hansgrohe has been revolutionising the world of showers, furnishing its impressive intelligent products with the latest technology, intuitive controls, maximum sustainability and excellent design. In 2013, Hansgrohe presented their smartest shower head ever: The Raindance Select 150 EcoSmart. The task was to acquaint the firm's business partners with this shower head – with a press release that grabbed their attention and demonstrated just how smart the shower heads from Hansgrohe are.

How the final design was conceived

It is important that at first glance it is obvious just how intelligent the shower heads from Hansgrohe are. Each package was given the face of other intelligent minds from our time like visionaries, masters and inventors – smart heads. The outcome is ultimately proof that well-designed packaging is worth a thousand words.

Indication of how successful the outcome was in the market

A special limited edition of the Smart Heads was sent to bloggers and journalists who promptly reported it. The Smart Heads quickly spread all over the Internet, firmly embedding the intelligent products from Hansgrohe in people's minds – and in Germany's bathrooms.