Winners & Shortlists

THE CHRISTMAS CARD TREE

TitleTHE CHRISTMAS CARD TREE
BrandDDVB
Product/ServiceSELFPROMOTION
Category A02. FLYERS, TICKETS, INVITATIONS, POSTCARDS, CHRISTMAS AND OTHER GREETINGS CARDS
Entrant Company DDVB Moscow, RUSSIA
Advertising Agency DDVB Moscow, RUSSIA
Credits
Name Company Position
Svetlana Smirnova DDVB Brand Director
Dmitryi Peryskhov DDVB Creative Director
Leonid Feigin DDVB Creative Director
Konstantin Glukhov DDVB Graphic Designer

Brief Explanation

SOLUTION: We did a corporative postcard from recycled materials, which replace a Christmas tree at our clients’ offices. And that is a wish of happiness. It takes up much less space but leaves room for imagination of those decorating the Christmas tree.

The Brief

POSTCARD THAT KEEPS A TREE TASK: Every year in Russia there’s a Christmas tree in every office. Therefore there are a lot of trees are cut down. There isn’t always a place for a festive holiday tree in every office so the holiday brings not only joy, but also discomfort.

How the final design was conceived

Recycling. Saves a tree.

Indication of how successful the outcome was in the market

Recycling. Saves a tree.