Winners & Shortlists

ACTIVITY HOLIDAY ON THE LAKE

TitleACTIVITY HOLIDAY ON THE LAKE
BrandVILLA VERDIN
Product/ServiceHOTEL VILLA VERDIN
Category A01. POSTERS
Entrant Company WIEN NORD Vienna, AUSTRIA
Advertising Agency WIEN NORD Vienna, AUSTRIA
Credits
Name Company Position
Andreas Lierzer WIEN NORD Creative Director
Edmund Hochleitner WIEN NORD Creative Director
Georg Rernboeck WIEN NORD Art Director
Katja Claus WIEN NORD Graphic Designer
Markus Mazuran WIEN NORD Account Executive
Jaqueline Gabel WIEN NORD Account Manager
Georg Rernboeck WIEN NORD Illustrator
Katja Claus WIEN NORD Illustrator
Philip Jaecklein WIEN NORD Agency Producer

Brief Explanation

Firstly, regular guests should be reminded to spend their next activity holidays at the Villa Verdin and secondly local residents should be animated to do some water sports at the lake.

The Brief

The Villa Verdin is a hotel located directly at one of the most beautiful lakes in Austria, Lake Millstatt. To encourage visitors to come back to the hotel for a repeat holiday full of water sports activities, regular guests should be animated to book rooms in advance.

How the final design was conceived

Indoor posters were distributed or sent by post to the hotel's regular guests. Additionally the posters were placed in restaurants and bars throughout the region. So regular guests were reminded to spend their next activity holidays at the Villa Verdin and local residents were animated to do some water sports at the lake. By folding the posters in a very simple way, a 3D effect was created and the illustration was completed.

Indication of how successful the outcome was in the market

The campaign ran from September 2013 to the end of march 2014, by which time room bookings for the summer season had increased by more than 80 %, in comparison to the year before.