Title	IT’S ALL A QUESTION OF PERSPECTIVE
Brand	ZEINTRA AG
Product/Service	BROCHURES
Category	A05. PUBLICATIONS
Entrant Company	AGENTUR AM FLUGHAFEN Altenrhein, SWITZERLAND
Advertising Agency	AGENTUR AM FLUGHAFEN Altenrhein, SWITZERLAND

Name	Company	Position
René Eugster	Agentur Am Flughafen AG	Creative Director
Dominique Rutishauser	Agentur Am Flughafen AG	Art Director
Miriam Egli	Agentur Am Flughafen AG	Account Director
Valeria Hörler	Agentur Am Flughafen AG	Graphic Designer

Brief Explanation

Industrial brushes are hard to beat when it comes to the variety of their shapes and materials. There's a good reason for this: their uses differ as much as the people who use them. The company brochure dramatized this diversity in a very stylish manner.

The Brief

Zeintra AG is one of Switzerland's last brush manufacturers. Unfortunately, despite their often miraculously simple utilization as problem solvers, industrial brushes are at the very bottom of the procurement chain. In short, no one is really interested in them. For this reason, developing an engaging company brochure for such a low interest product posed a great challenge.

How the final design was conceived

The challenge of developing a corporate brochure for industrial brushes (C items) was a big one. Industrial brushes vary widely in terms of types and materials used. This was dramatized in a way that emphasized their value, with the effect that Zeintra is now seen as a problem solver.

Indication of how successful the outcome was in the market

The compelling brochure was heaped with praise. Thanks to its new presentation, Zeintra has been able to transform its image from that of a dull industrial brush producer to one of a holistic problem solver. This in turn has paid off in numerous unusual inquiries and orders (with sustainable double-digit annual growth in sales).