Winners & Shortlists

VINYL

TitleVINYL
BrandGONZO CLUB ZURICH
Product/ServiceCLUB IN ZURICH
Category A01. POSTERS
Entrant Company WIRZ/BBDO Zürich, SWITZERLAND
Advertising Agency WIRZ/BBDO Zürich, SWITZERLAND
Credits
Name Company Position
Von Niederhäusern Katrin Wirz/BBDO Art Director
Von Niederhäusern Katrin Wirz/BBDO Illustrator
Bucca Giovanni Wirz/BBDO Production Manager
Rückert Yves Wirz/BBDO Account Director

Brief Explanation

The Gonzo is a club in one of Zurich’s hippest districts, but the only thing you see of the club is the entrance, which leads down to the basement. However, you can see it from Langstrasse, which is also the liveliest street in the entire district. Posters on the door to the club, with a new motif every month. So far, there have been 22 of them. Every month, a new poster showing the gonzo’s programme for the month ahead appears on the doorway to the club.

The Brief

Create a poster for the monthly programme of the «Stronzo at Gonzo Party», which held every Thursday.

How the final design was conceived

Free hand illustrations with further editing in Photoshop. A distinctive style was important to avoid being derivative and create a lively, unique feel that appeals to a young crowd.

Indication of how successful the outcome was in the market

Excellent attendance – full house at the «Stronzo at Gonzo» parties every Thursday.