HOWTO MAGAZINE III 'RISK'
| Title | HOWTO MAGAZINE III 'RISK' |
| Brand | OGILVY GERMANY |
| Product/Service | OGILVY GERMANY |
| Category |
A05. PUBLICATIONS |
|
Entrant Company
|
OGILVY GERMANY Frankfurt, GERMANY
|
|
Advertising Agency
|
OGILVY GERMANY Frankfurt, GERMANY
|
Credits
| Dr. Stephan Vogel |
Ogilvy Germany |
Chief Creative Officer |
| Helmut Meyer |
Ogilvy Germany |
Creative Director |
| Helmut Meyer |
Ogilvy Germany |
Art Director/Designer/Artwork |
| Ogilvy Employees |
Ogilvy Germany |
Copywriter |
| Ogilvy |
Ogilvy Germany |
Editor |
| Corbis |
Corbis |
Stockmaterial |
| Stefan Kriznjak |
Ogilvy Germany |
Production |
| Peter Belz |
Ogilvy Germany |
Graphic |
| Chrissie Abbot/Hisham Akira Bharoocha/Marc Burckhardt/Tavis Coburn/Elzo Durt |
Freelancer |
Illustrators |
| David Foldarvi/Geneviève Gauckler/Olaf Hajek/Jules Le Barazer |
Freelancer |
Illustrators |
| Mimi Leung/Micah Lidberg/Martin Nicolausson/Julien Pacaud |
Freelancer |
Illustrators |
| Darrel Rees/Andreas Samuelsson/Adam Simpson/Patrik Svensson |
Freelancer |
Illustrators |
| Will Sweeney/Lutz Widmeier/Jimmy Zombie/Asae Tanaka |
Freelancer |
Illustrators |
| Xenia Kern/Fabio Sanfilippo |
Ogilvy Germany |
Account Management |
| Markus Ruppe |
ZMG |
Advertiser Supervisor |
Brief Explanation
Due to the success of the first two HowTo magazines, a third edition was produced to the
highest quality specifications for a discerning target audience of marketing opinion leaders as
well as for academic audiences and journalists. Renowned illustrators such as Olaf Hajek, Micah
Lidberg and Tavis Coburn contributed their work. Guest authors include leading market
research, innovation and advertising experts.
The Brief
How can a network agency demonstrate both its creative prowess and business expertise and
thus position the agency brand as a leader in the German market?
How the final design was conceived
The Ogilvy HowTo magazine is a high quality, limited edition magazine format combining the
best in design, illustration and original thinking.
Indication of how successful the outcome was in the market
The first 2 issues were out of stock almost immediately and numerous requests and orders for
the third issue proved the popularity oft he format. The HowTo Magazine is considered one of
the top publications in the agency business.